Ecommerce Manager, Life360
Conversion Rate Optimization
$130-180k
+ Equity
Location sharing app for families
Job no longer available
Location sharing app for families
201-500 employees
Job no longer available
$130-180k
+ Equity
201-500 employees
Company mission
To simplify safety, so families can live fully.
Role
Who you are
- The ideal candidate will be passionate about leveraging data and insights to improve website performance and drive conversion rates
- Bachelor's degree in Marketing, Business, Statistics, or related field; advanced degree or certifications in CRO or digital marketing preferred
- Proven experience (3-5 years) in conversion rate optimization, digital marketing, or related roles, with a track record of driving measurable improvements in conversion rates and website performance
- Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven recommendations
- Proficiency in web analytics tools such as Google Analytics, as well as experience with A/B testing platforms and other CRO tools
- Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
- Exceptional communication and collaboration skills, with the ability to work effectively across cross-functional teams and influence stakeholders at all levels of the organization
- Creative problem-solving abilities, with a passion for experimenting, testing hypotheses, and continuously optimizing digital experiences
- Knowledge of UX principles, web design best practices, SEO fundamentals, and other factors impacting website performance and user behavior
What the job involves
- We are seeking a highly analytical and results-driven Conversion Rate Optimization (CRO) Manager to join our team
- They will be responsible for developing and implementing CRO strategies, conducting experiments, analyzing results, and collaborating with cross-functional teams to optimize the user experience and achieve business objectives
- Develop and execute comprehensive conversion optimization strategies to increase website conversion rates and maximize ROI
- Conduct thorough analyses of website traffic, user behavior, and conversion funnels to identify areas for improvement and optimization opportunities
- Plan, prioritize, and manage A/B tests, multivariate tests, and other experimentation initiatives to validate hypotheses and drive continuous improvement
- Collaborate closely with data analysts, UX designers, content strategists, developers, and other stakeholders to implement testing strategies and optimize website elements
- Utilize a variety of tools and technologies, including web analytics platforms, heatmaps, session recording, and user feedback tools, to gather insights and inform optimization decisions
- Monitor key performance indicators (KPIs) and metrics related to conversion rates, engagement, and revenue, and provide regular reports and updates to stakeholders
- Stay informed about industry trends, best practices, and emerging technologies in CRO and web optimization, and apply relevant insights to enhance performance
- Champion a culture of experimentation and data-driven decision-making across the organization, advocating for the importance of conversion optimization in achieving business goals
Our take
Life360 is a platform for families that aims to bring them closer together by helping them better sync, communicate, and stay safe.
The business is particularly focused on enabling family members and friends to share their locations with one another. In addition, Life360 offers group messaging services, and also makes it possible for users to call for roadside assistance. The platform is focused on ensuring that both family members and friends can enhance their safety and connections with one another.
Customer service advisors are available on a real-time basis, while the developers of the app have also enhanced its privacy and security features recently. After an IPO in 2019, the company has received numerous awards and is recognized as a pioneer in its field, even piloting a new driving safety feature.
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (2.5)
Company
Funding (last 2 of 7 rounds)
Oct 2018
$28m
SERIES D
Dec 2017
$18.5m
LATE VC
Total funding: $117.3m
Company values
- Be a Good Person - We have a team of high integrity people you can trust that doesn’t tolerate jerks (even if they’re brilliant).
- Be Direct With Respect - We have a culture of radical candor that prevents company politics, passive aggressiveness, or being overly nice at the expense of performance and feedback.
- Members Over Metrics - We have a company that is known for an amazing customer experience and a culture of product excellence.
- High Intensity High Impact - We have a team of passionate, driven, ambitious people who work hard and are always challenging us to do better.
Company HQ
East San Mateo, San Mateo, CA
Leadership
Chris Hulls
(CEO)Joined US Air Force aged 17. Attended UC Berkeley. Founded Life360 in 2008.
Alex Haro
(Board Member)Co-founded with Chris Hulls in 2008 - CTO until 2019. Founded mymoneykarma in January 2020.
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