Senior Member Retention Strategist, Tonal
$149-161k
+ Equity
Electromagnetic home gym
Be an early applicant
Electromagnetic home gym
201-500 employees
Be an early applicant
$149-161k
+ Equity
201-500 employees
Company mission
To help people look, feel, and be the strongest and fittest versions of themselves.
Role
Who you are
- 5+ years of experience in retention, product growth, or product marketing within a high-volume subscription environment
- Deep understanding of the customer lifecycle, subscription management, and strategies to drive retention
- Proven track record in channel execution (Email, Push, SMS, In-app), with expertise in segmentation and personalization
- Strong hands-on experience leveraging automation platforms to drive engagement (we use OneSignal and Klaviyo.)
- Ability to design and execute experiments that measure impact on engagement and churn
- Strong analytical skills with the ability to translate data and insights into actionable strategies
- Excellent verbal and written communication skills; able to present ideas clearly across stakeholders
- Collaborative, cross-functional mindset with proven success partnering across product, content, and marketing teams
- A passion for fitness, wellness, and helping members achieve their goals
- If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
What the job involves
- Tonal is seeking a results-driven Senior Strategist, Member Retention to play a critical role in driving member engagement and reducing churn
- Reporting to the Director of Member Engagement, this role will focus on developing and optimizing channel-specific engagement strategies across Email, Push, In-App, SMS, and Product Notifications designed to help members hit early milestones, prevent inactivity, and reduce churn
- Drive channel-specific engagement strategies across Email, Push, In-App, SMS, and Product Notifications, prioritizing personalization, timeliness, tone, and encouraging habit formation
- Develop and optimize onboarding communication experiences that spark early activation and build a foundation for long-term engagement
- Increase member engagement, reduce inactivity, and proactively help prevent churn through data-driven segmentation and tailored messaging
- Champion a culture of experimentation, testing new messaging formats, cadence strategies, and channel tactics to unlock performance improvements
- Partner closely with Product, Content, Marketing, Data and Care teams to align retention efforts with broader member engagement goals
- Integrate voice of customer (VOC) insights into retention strategies, ensuring communications resonate and drive meaningful member behaviors
- Build scalable automation strategies in platforms such as OneSignal and Klaviyo, maximizing reach and efficiency
- Report on campaign performance, surfacing insights that inform ongoing strategy, optimization, and cross-functional alignment
Our take
Tonal has created a proprietary digital weight system and combined this with coaching to offer a personalized and smart home gym. Its wall-mounted system uses electromagnetism to control the weights, replacing bulky and hard-to-store weightlifting equipment with a slim and sleek machine.
As well as selling the machines, Tonal sells subscriptions to personal training sessions and workout routines. The fitness landscape is shifting toward at-home equipment other similar equipment is supplied by Peloton and Mirror.
Tonal has seen impressive growth, investing equity funding into content initiatives, high-profile partnerships, scaling operations, and strong celebrity endorsements. It remains to be seen, however, if the current trend of home-workout equipment will stick around, let alone gain new momentum, but Tonal's cleverly designed equipment gives it an edge over competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
-38% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2023
$130m
LATE VC
Mar 2021
$250m
SERIES E
Total funding: $580m
Company benefits
- We look at the whole picture to give you a competitive salary, top-tier benefits, and lifestyle perks
- Working for Tonal includes a top-quality health care package, commuter benefits, support for new parents, and more
- Your well-being is important to us. Take time off when you need it with flexible vacation days
- Enjoy weekly catered team lunches at our San Francisco headquarters, plus a kitchen full of healthy (and not-so-healthy) snacks
- At Tonal we encourage a fun and inclusive atmosphere. We make the time to socialize at office happy hours, team offsites, and special company-wide events
- Fitness is our thing. Use Tonal in the office whenever it fits your schedule. Partner workouts are always welcome
- From day one you’ll get set up with your own personal laptop, headphones, standing desk, and whatever else you need to do your best work
- Treat yourself! When you’re part of Team Tonal you get discounts on everything from Gear Shop apparel to your very own Tonal
Company HQ
SoMa, San Francisco, CA
Leadership
Aly Orady
(CTO)They started their career at Hewlett-Packard’s Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. (now Sun/Oracle). Served as the company's CEO from 2015 before transitioning into their current role in April 2023.
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