Business Marketing Manager, Spotify

Programmatic

$120.2-171.7k

Salary based on US ranges and may vary for UK candidates + Equity

Senior and Expert level

London

More information about location

Commercial music streaming service

Open for applications

Commercial music streaming service

1001+ employees

B2CMusicEntertainmentDigital MediaSaaSMobile

Open for applications

$120.2-171.7k

Salary based on US ranges and may vary for UK candidates + Equity

Senior and Expert level

London

More information about location

1001+ employees

B2CMusicEntertainmentDigital MediaSaaSMobile

Company mission

To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it

Job

Company

Role

Who you are

BA or BS degree
A min of 7+ years of experience in marketing; agency, media, business or sales marketing experience a plus
A min of +2 years in Ad tech/programmatic space required
Familiarity with major automated advertising platforms
Ability to take technical, complex topics and synthesize into digestible and compelling messaging
Demonstrated ability to deliver innovative, effective marketing campaigns, with an emphasis on account based marketing
An effective communicator, collaborator and operator who can rally XFN teams to deliver
Experience working cross-functionally with marketing, product and sales stakeholders
Experience working with international marketing teams to achieve significant business growth in a variety of market contexts
Analytical, data-driven mindset coupled with strong written and verbal communication skills - experience successfully crafting messaging and sales narratives as well as analyzing impact

What the job involves

Spotify Advertising Business Marketing team mission is to inspire advertisers and marketers to connect with billions of fans. This role will lead marketing efforts aimed at driving awareness and consideration of our automated solutions with advertisers & agencies globally
We are looking for a seasoned marketer who is an excellent collaborator and effective operator. This position reports to the Associate Director of Advertising Business Marketing
Grow demand for our programmatic offering among marketers and advertisers
Drive the positioning and marketing strategy for relevant product areas
Work cross-functionally on global go-to-market efforts and launches
Lead and execute supporting content modules and collateral, and amplify via owned and earned channels, including events, social, website etc
Collaborate with international partners to localize, activate and scale work
Be a champion of product insights and strategies that accelerate growth globally
Manage complex internal processes and multiple stakeholders to execute and deliver compelling marketing content and programs
Be a steward of the Spotify Advertising brand and a subject matter expert for automation
Be able to flex, re-prioritize and take on additional projects when there are shifts in the business

Salary benchmarks

Our take

Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.

With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.

Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

23% employee growth in 12 months

Glassdoor (4)

Trustpilot (1.7)

Company

Funding (last 2 of 8 rounds)

Jan 2016

$1bn

CONVERTIBLE

Jun 2015

$526m

SERIES G

Total funding: $2.1bn

Company benefits

Extensive learning opportunities, through our dedicated team, GreenHouse
Flexible share incentives letting you choose how you share in our success
Global parental leave, six months off - fully paid - for all new parents
All The Feels, our employee assistance program and self-care hub
Flexible public holidays, swap days off according to your values and beliefs

Company HQ

Norrmalm, Stockholm, Stockholms län

Leadership

Daniel Ek

(CEO & Chairman)

Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.

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