Experiential Marketing Manager, Canva
$136-154k
Plus equity
Publishing and design platform
Job no longer available
Publishing and design platform
1001+ employees
Job no longer available
$136-154k
Plus equity
1001+ employees
Company mission
To empower the world to design.
Role
Who you are
- You have diverse experience in bringing brands to life with deep experience in events, experiential or production and have creatively developed and produced events on a large and small scale
- You are an expert at experience building, knowing what makes audiences tick and how Canva can cut through the clutter
- You care about bringing things to life with a visual point of view and have a deep understanding of translating brand needs into experiential activations
- You effectively engage stakeholders in the development of events and lead the process with the ability to drive the story and creative vision
- You have the ability to mix creativity with strategic thinking and demonstrate strong interpersonal and prioritization skills
- You are an energy giver with a positive outlook and the ability to influence your team leads, peers, and senior leaders
- You are a team player, enjoy being collaborative and are open to lend a helping hand to colleagues as needed
- You enjoy a fast paced environment and are excited about working with a global team, frequent travel is expected of whomever will fill the role...but we make it fun!
What the job involves
- Producing live experiences (pop-ups, product launches, sponsor integrations, trade shows, etc.) across the cultural calendar and beyond
- Supporting the planning, production, and execution of experiential marketing initiatives, with specific attention to the objectives and business goals of each
- Building and managing production budgets and oversight of event timelines, vendor relationships and internal workflows
- Navigating projects at various budget points with a willingness to negotiate with vendors whilst being ‘creative’ with our approach to events to deliver to an exceptionally high standard, at any budget
- Having a creative point of view on projects/productions assigned, while pushing boundaries for innovations, fresh concepts, and elevating current output
- Managing large teams of internal and external stakeholders and building great relationships to ensure the work is amplified across relevant channels in support of the work
- As an Experiential Marketing Manager, you will sit within the B2C team and will play a critical role in helping to build and develop how Canva comes to life across the cultural calendar
- In close partnership with the cross-functional team at Canva, you will support and help execute an overall global experiential strategy, creative, production and execution of proprietary event tentpoles, sponsor integrations, pop-ups and virtual events in support of Canva’s mission to become the world’s most loved brand
- Reporting to the one of our Global Experiential Leads for Brand & EDU, you will be integral in helping experiential to scale across the globe and support a number of business objectives across the organization
- You will oversee the day-to-day project management of multiple experiential programs and help to manage the cross-functional teams that will contribute to the program’s success!
Application process
- Please note that interviews are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and design platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with over 90% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Equity packages — we want our success to be yours too
- Inclusive parental leave policies supporting all parents & carers
- An annual Vibe & Thrive allowance supporting wellbeing, social connection, and office setup
- Flexible leave options empowering you to recharge and thrive
Company HQ
Surry Hills, NSW
Leadership
Cameron Adams
(Co-Founder & CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(Co-Founder & CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(Co-Founder & COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
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