Demand Marketing Manager, Fenergo

• Degree in Marketing, Communications, or relevant business area
• 4+ years of Marketing experience
• Fluency in English
• Proven proficiency in working with Marketo, Salesforce, Demandbase, On24 (or equivalents)
• We are looking for a digital native marketer that is looking to stretch into event management

Desirable

• The Demand Marketing Manager will be responsible for creating funnel and pipeline for the US and Canada region
• With responsibility over specific segments, the manager will help plan, organize and execute online and offline marketing initiatives, campaigns and events in collaboration with BDR, Sales, Global Marketing and Product Marketing teams
• You will assist in the creation and execution of marketing plans that deliver tangible results and ensure alignment with regional sales goals
• AMER Marketing Plans:
• Support the development and execution of marketing plans that align with the America region’s goals across segments and motions, ensuring demand generation that can convert into opportunities
• Coordinate various tactics to stimulate demand in key areas, e.g., Account-Based Marketing for priority accounts and demand generation tactics for other accounts
• Create Qualified leads in our ICP that can convert into funnel and pipeline
• Monitor and track progress through the marketing funnel for the Americas region, ensuring lead quality and quantity, and assist in accelerating opportunities when needed
• Work closely with the local sales team to ensure all Qualified Leads are progressing through the funnel effectively
• Collaborate on ABX campaigns to engage prospects and scale existing accounts
• Track and report campaign results, maintaining a scorecard and sharing outcomes with key stakeholders (Marketing, Product Marketing, Sales, BDR teams)
• Ensure all outcomes-focused events and marketing campaigns are delivered on time and within budget, with proper reporting on effectiveness
• Event Co-Ordination:
• Manage a calendar of events and roundtables that nourish different segments – banking, asset management, asset servicing etc
• Coordinate and manage all regional events, webinars, and roundtables for the Americas region, working closely with the Global Events team to support relevant global events
• Ensure an outcomes-focused approach to events by setting out aims and goals for each event and striving to achieve those goals and aims
• Assist in evaluating third-party events according to company criteria and define success metrics for each
• Provide logistical support for trade shows and events, including preparation of event plans detailing investment and KPIs
• Assist in creating post-event evaluation reports to measure success and ROI