Senior Product Marketing Manager, Mixbook

• Voice of the Customer – Customer-obsessed, with a deep understanding of their needs, desires, and pain points
• Category Expert – Knows the market and competition inside and out, anticipating trends and opportunities
• Product Evangelist – A passionate champion of Mixbook’s products, articulating how they solve meaningful problems
• Passionate Storyteller – Drives awareness and adoption through compelling storytelling and product positioning
• Adoption Accelerator – Crafts strategies that emotionally connect with customers, increasing engagement and loyalty
• Advocacy Driver – Fosters long-term customer success and satisfaction to fuel organic growth
• 8+ years of experience in Product Marketing, with at least 6+ years in DTC, consumer platforms, or consumer goods
• Proven experience in positioning and messaging strategy for both new and existing products
• Deep expertise in customer, market, and competitive research to inform product and marketing strategies
• Ability to simplify complex information into clear, compelling messaging that resonates with consumers
• Strong storytelling skills combined with a strategic, analytical mindset
• Experience collaborating cross-functionally with Product, Growth, and Creative teams
• Highly organized and able to manage multiple projects in a fast-paced environment

Desirable

• Mixbook is looking for a Senior Product Marketing Manager who will be the voice of the customer, an expert in our category, and a champion of our products
• This role is critical in defining our product positioning, driving adoption, and creating emotional connections with customers
• You will be responsible for bringing Mixbook’s innovations to life, ensuring our products deeply resonate with consumers and differentiate us in the market
• You’ll collaborate cross-functionally and build strong partnerships with Product, Creative, Growth, and Brand teams to develop insight-driven go-to-market strategies and execute impactful product marketing campaigns
• Conduct deep customer research to uncover insights about their motivations, behaviors, and pain points
• Analyze the competitive landscape to shape Mixbook’s positioning and key differentiators
• Partner with Product and Marketing teams to influence feature development based on insights
• Develop data-backed product messaging that articulates Mixbook’s unique value in the market
• Develop and execute go-to-market strategies for product launches, driving awareness and adoption
• Define key value propositions and messaging frameworks that resonate with target audiences
• Optimize product-market fit, leveraging insights to improve positioning and messaging
• Create impactful product marketing campaigns across all brand and acquisition channels (e.g., website, email, social, PR, advertising)
• Collaborate with Growth, Brand, and Creative teams to ensure consistency in product storytelling
• Design and implement marketing strategies to increase product adoption, engagement, and retention
• Identify opportunities for merchandising and customer education that enhance the shopping and purchase experience
• Partner with Customer Support and Community teams to drive advocacy and user-generated storytelling
• Track, analyze, and report on product marketing KPIs, ensuring continuous improvement
• Apply key learnings to refine messaging, campaign effectiveness, and customer experience