Senior Manager of Marketing Analytics, SharkNinja
$153-187k
+ ESPP
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$153-187k
+ ESPP
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Education: Bachelor's in Data Science, Analytics, Computer Science, or related field. Master's preferred
- Experience: 8–10 years in analytics or data science, with demonstrated experience applying AI or ML in a commercial context. CPG, retail, or consumer technology background preferred
- Applied AI: Practical experience deploying AI and machine learning solutions that generate measurable business impact, not just theoretical knowledge
- Modern data stack: Proficiency in tools such as Snowflake, dbt, and Fivetran, with strong knowledge of ETL/ELT processes and visualization platforms
- Commercial acumen: Ability to connect data and AI outputs to marketing and business outcomes, with enough fluency across media, social, and go-to-market to ask the right questions
- Communication & influence: Strong ability to communicate across technical and non-technical audiences and influence senior stakeholders with data-driven recommendations
- Player-coach mindset: Proven ability to build hands-on while enabling broader team success. Comfortable operating with ambiguity and establishing structure in a fast-moving, matrixed environment
What the job involves
- We're seeking a Senior Manager, Marketing Analytics to help define and lead how the SharkNinja Marketing team harnesses AI to power smarter decisions globally. This is a high-impact, evolving role at the intersection of data, technology, and marketing strategy — and the right candidate will help shape what it becomes
- The ideal candidate brings a strong foundation in data and analytics engineering, a genuine curiosity about applied AI, and the ability to translate emerging capabilities into practical tools that help marketing teams move faster and make better decisions
- Launch performance intelligence: Develop the frameworks, metrics, and AI-powered models that enable SharkNinja to systematically evaluate go-to-market success — identifying the drivers of launch performance across markets and product lines
- Content effectiveness: Build the measurement infrastructure to assess social content effectiveness, surface performance patterns, and connect content signals to broader marketing and commercial outcomes
- Upstream market intelligence: Leverage AI to synthesize competitive, consumer, and category signals that inform upstream positioning decisions and give SharkNinja a forward-looking view of the market
- Data infrastructure & AI enablement: Design and maintain the data pipelines and AI tooling that underpin launch intelligence, content effectiveness, and upstream market analysis — ensuring quality, scalability, and alignment with the broader global marketing strategy
- Cross-functional partnership: Collaborate with Marketing, Analytics, IT, and Commercial Data teams to align priorities and translate analytical outputs into decisions that move the business forward
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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