SEO/CRO Specialist, OpenUp
Dutch Speaker
Low-threshold mental health services
Job no longer available
Low-threshold mental health services
201-500 employees
Job no longer available
201-500 employees
Company mission
To make mental well-being accessible to all.
Role
Who you are
- You love to dive into the data before making decisions and taking ownership comes naturally to you
- You thrive in an environment that is constantly changing, love to learn and grow and you’re excited about mental well-being
- Speak English and Dutch (or German) fluently
- Have a relevant degree and 3+ years of experience in website development or digital marketing
- Have a deep understanding of CRO, SEO, and Google analytics
- Experience in landing page optimisation
- Proficiency in the latest web technologies and personalization tactics
- An interest in AI and other technological developments
- The ability to translate complex data into actionable website strategies
- Experience with Wordpress
- (Preferred) Prior experience in health tech or well-being industries
What the job involves
- As our SEO / CRO Specialist, you will be reporting into our Marketing Director
- Creating and implementing strategies to improve the conversion rate of our B2B website visitors
- Setting up and maintaining our general B2B or campaign-specific landing pages
- Data Analysis: Analysing website data to identify areas for improvement
- User Behavior Analysis: Understanding user behavior through analytics and feedback to enhance the website's effectiveness
- A/B Testing: Conducting A/B testing to experiment with different website elements and determining what works best in terms of conversions
- Providing insights and data-driven recommendations to inform marketing and product strategies
- Technical SEO: Managing the technical aspects of SEO, including site speed, mobile optimization, and crawlability
- Integrate and use AI to personalize and enhance our website
- Collaborate with product and commercial teams to align our online presence with broader marketing and content strategies
Our take
Therapy and consultations are invaluable resources for helping people manage their mental health, but accessing such services is not easy. Long waiting lists, strict assessments, and other time-consuming processes present significant challenges, and this can often dishearten or even prevent someone from receiving the care they need.
OpenUp provides low-threshold mental health services, offering consultations, coaching and other programs for both individuals and workforces. The company's application process is designed to be as simple and undemanding as possible, aiming to eradicate the usual challenges and ultimately increasing access to mental health care.
There are many startups providing mental health service marketplaces, AI-driven therapy, and other innovative tools - but OpenUp has stuck with a more traditional approach. Instead it has innovated upon the way users apply for the services, aiming to remove as much bureaucratic friction as possible for their clients.
So far this approach has met with success, and OpenUp has grown a client base of over 850 companies including the likes of McDonalds, Deloitte and Decathlon. Having raised significant funding, OpenUp continues to expand its services across Europe, focusing on Spain, France and the UK.
Steph
Company Specialist at Welcome to the Jungle
Insights
89% employee growth in 12 months
Company
Company benefits
- We provide you with the hardware you need to work comfortably
- Daily healthy and vegetarian lunch at our office in the heart of Amsterdam
- Free and unlimited access to our mindfulness courses and psychologists
Company HQ
Burgwallen Nieuwe Zijde, Amsterdam, Netherlands
Leadership
Gijs Coppens
(CEO & Founder)Psychologist at various practices from 2010 to 2019. Founder of iPractice since 2018.
Salary benchmarks
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