Manager of SEO Content Strategy, Clio
CA$109.2-164k
Legal practice management software
Be an early applicant
Legal practice management software
1001+ employees
Be an early applicant
CA$109.2-164k
1001+ employees
Company mission
Clio's mission is to build cloud-based and client-centred technology that will transform the legal experience for all.
Role
Who you are
- This role is ideal for someone who can combine a deep understanding of SEO principles with the ability to create and oversee content that generates leads, enhances user engagement, and aligns with the latest SEO trends, including AI’s influence on search engines
- Experience: At least 8 years of experience in SEO content strategy, SEO content creation, and content optimization, with at least 2 years in a leadership role
- SEO Expertise: In-depth knowledge of SEO strategies, on-page optimization, keyword research and prioritization, technical SEO, and SEO content writing best practices
- Content Leadership: Proven ability to lead brand-aligned, high-quality content creation that resonates with a target audience, ensuring compelling storytelling while maintaining a focus on delivering strategic messaging and consistent brand voice across platforms
- Content Creation & Optimization: Proven ability to oversee content creation and optimize existing content to meet SEO goals, including blogs, landing pages, and other digital assets
- Lead & Conversion Strategy: Demonstrated experience in improving conversions through SEO content strategies and the ability to forecast and optimize lead conversion
- AI Knowledge: Strong understanding of how AI is impacting search engines, SEO content creation, and algorithm updates. Ability to adapt content strategies to these changes
- Data-Driven Decision Making: Proficiency in SEO analytics tools such as Google Analytics, SEMrush, Ahrefs, Moz, etc., and a strong ability to interpret data to improve content performance
- Leadership & Collaboration: Strong leadership skills, with experience leading cross-functional teams and collaborating with technical and content teams to implement strategies
- Communication Skills: Excellent written and verbal communication skills, with the ability to present SEO strategies and data-driven recommendations to non-technical stakeholders
What the job involves
- We are seeking an experienced and dynamic Manager, SEO Content Strategy to join our Content and Communications team in Vancouver, Calgary, or Toronto
- As the Manager, SEO Content Strategy, you will lead our SEO content team in developing SEO-driven content strategies aimed at driving organic traffic, increasing conversions, and improving site visibility. You will guide the optimization of existing content and the creation of new, compelling SEO content. You will work closely with both the content and technical SEO teams, collaborating to execute strategies that enhance content performance and generate site traffic and leads for our business
- SEO Content Strategy Development: Create and execute SEO-driven content strategies that support business goals, ensuring content is optimized for both search engines and user experience
- Prioritization & Impact: Identify and prioritize SEO initiatives that will have the greatest impact, using data to guide decisions. Focus on high-leverage content opportunities and be able to make clear, strategic bets that will drive long-term results
- Big Bold Bets: Develop and implement bold, high-impact content strategies that push the boundaries of SEO. Identify new opportunities to disrupt the market with innovative content initiatives that differentiate us from competitors
- Content Optimization: Oversee the optimization of website content, landing pages, blog posts, and other digital assets to increase organic search visibility and engagement
- Editorial Planning & Execution: Manage the editorial calendar, ensuring that content is consistently created and updated in line with SEO priorities and business objectives
- Lead Conversion Optimization: Collaborate with the conversion team to enhance content elements for improved lead generation and conversion rates
- Forecasting: Forecast lead performance based on SEO strategies and content initiatives
- AI Integration & SEO: Stay informed on developments impacting SEO, especially search engine algorithm updates and the adoption of AI in search, and implement recommendations to adapt content strategies accordingly
- Collaboration with SEO & Technical Teams: Work closely with the SEO technical team to ensure content is aligned with best practices in technical SEO, site structure, and performance
- Content Quality & Relevance: Ensure content is of the highest quality, answering user intent, engaging target audiences, and aligning with SEO goals
- SEO Performance Analysis & Reporting: Use SEO analytics tools to track content performance, measure KPIs like organic traffic, rankings, and conversions, and adjust strategies as needed
- Education & Knowledge Sharing: Educate the broader marketing team on SEO best practices, the role of content in SEO, and the evolving landscape of SEO, including AI’s influence on content visibility
- Continuous Optimization: Regularly review and refresh existing content to ensure it remains optimized, competitive, and aligned with the latest SEO trends and business needs
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialised remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised a large amount of investment capital, most recently in a 2021 Series E round which saw the company attain unicorn status with a valuation exceeding $1 billion. This funding is being used to accelerate its product development, hire additional talent, and for expansion into new markets with a focus on the EMEA region, particularly the UK and Ireland.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Company equity
- $500 contribution when you become a parent and/or guardian
- 4-week minimum vacation
- Work from home when you need to (role-specific)
- Parental leave options for moms and dads
- Customizable extended health benefits (including $2000 per year to spend on counseling)
- Wellness programs including an onsite naturopath physiotherapist, and RMT (location-dependent), healthy snacks, and exercise classes
- RRSP-matching
Leadership
Jack Newton
(CEO)Experience as Director of Product Development for Chenomx Inc. from 2004 to 2009. Advisor for Logikcull.com, dealcloser, and Athennian.
Rian Gauvreau
(Board Member)Experience developing legal technology for Gowling Lafleur Henderson LLP from 2000 to 2008. Graduated the University of British Columbia with an M.B.A. in Strategic Management in 2011.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 64 more jobs at Clio