Senior Product Marketing Manager, Optro
International
£88-132k
Offers 15% Annual Target Bonus
1-2 days a week in office
Governance, risk, and compliance software
Be an early applicant
Governance, risk, and compliance software
501-1000 employees
Be an early applicant
£88-132k
Offers 15% Annual Target Bonus
1-2 days a week in office
501-1000 employees
Company mission
To transform the way enterprises manage their audit, risk, and compliance programs.
Role
Who you are
- If you are a strategic thinker, expert storyteller, and execution-focused leader who thrives in fast-paced environments and enjoys solving complex go-to-market challenges, this role is for you
- 10+ years of experience in Product Marketing, GRC, or B2B SaaS with a track record of owning and driving strategic GTM initiatives for enterprise SaaS products
- Extensive experience in establishing market-share across EMEA markets is a must-have
- Experience in GRC/Audit GTM roles is strongly preferred
- Experience working in high-growth B2B SaaS environments, ideally in a leadership-level IC capacity
- A compelling presenter with the ability to both develop high-impact content and lead high-level discussions
- Strong strategic thinking and problem-solving skills, with the ability to frame complex challenges and drive alignment across stakeholders
- Exceptional storytelling and communication skills, with the ability to craft compelling narratives for C-level audiences
- Strong analytical mindset with experience leveraging market research, competitive insights, and data analytics to inform decision-making
- Proven ability to influence and collaborate across Product, Sales, Marketing, and Executive teams
- High degree of ownership, accountability, and autonomy in executing large-scale initiatives
- A second European language is a plus (German/French get extra brownie points)
What the job involves
- Optro is seeking a marketing leader to fill our Senior Product Marketing Manager, International position and play a critical role in defining and executing go-to-market strategies for our EMEA markets
- This is a high-impact individual contributor role at the senior level, responsible for driving strategic positioning, messaging, and GTM execution for our mature markets, as well as our emerging markets
- As a Sr. PMM, you will be the primary business partner for product, sales, and marketing leadership, influencing strategic initiatives that drive market leadership, customer adoption, and revenue growth. You will lead high-visibility projects and partner cross-functionally to ensure we deliver compelling value to the market
- Own and drive the go-to-market strategy for Optro's Platform across EMEA markets, aligning with business objectives and revenue targets
- Lead localized GTM and product readiness for emerging markets
- Develop and refine category-defining messaging and positioning that differentiates Optro in the market and resonates with key audiences, from audit and GRC professionals
- Partner with Sales and Revenue teams to improve win rates through sales enablement programs, deal support, competitive intelligence, and objection handling
- Lead product launches and growth initiatives end-to-end, ensuring successful adoption, expansion, and retention
- Create high-impact marketing content and assets (e.g., executive narratives, thought leadership, competitive positioning, analyst reports, and sales enablement materials) that drive demand and market awareness
- Act as an internal thought leader and evangelist, educating cross-functional teams and ensuring consistent messaging across all channels
- Influence roadmap and strategic decisions by serving as the voice of the customer and market, partnering closely with Product and Engineering
- Conduct in-depth customer, competitor, and market research, translating insights into actionable strategies
- Partner with Regional Marketing to ensure messaging and campaigns reflect local nuances, support speaking opportunities on behalf of Optro, and provide insights on competitors, customer drivers and growth levers
Salary benchmarks
Our take
Optro provides risk and compliance software for large businesses. The company's founders spent years working at the Big Four and other global enterprises, and realised that many audit activities were still taking place in Excel sheets, or using legacy software like IBM's OpenPages, which hadn't kept up to date with the latest reporting requirements.
The result was an end-to-end platform for managing risk, helping enterprises to streamline internal audit, SOX compliance, controls management, risk management, and security compliance. It's a top-rated cloud-based platform and has won numerous awards, with the company being consistently named the market leader in Audit Management.
The company's current client list of 2000+ includes Boeing, Activision, and Priceline, and nearly half of the Fortune 500. It continues to experience rapid customer growth, with revenues exceeding $100 million and a 60% annual growth rate. The company has been ranked as one of the fastest-growing tech companies in North America for the last three years in a row, and was acquired by private equity firm Hg in 2024 for a reported $3 billion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2018
$40m
SERIES B
Apr 2017
$3.6m
SERIES A
Total funding: $43.6m
Company benefits
- Vision and dental insurance
- 8-16 weeks paid parental leave
- Company equity
- Work from home opportunities
- Health insurance
Company HQ
Cerritos, CA
Leadership
Daniel Kim
(Co-Founder & Senior Advisor)Co-founded AuditBoard in 2014, and served as co-CEO until July 2020. Former Global Director of Internal Audit at Quiksilver and Executive Director, Corporate Audit and Compliance at International Rectifier.
Jay Lee
(Co-Founder, Co-Chair of the Board & Senior Advisor)Co-founded AuditBoard in 2014, and served as co-CEO until July 2020. Former VP of CounterPoint, and was SVP & CFO at Tomich Brothers Seafood.
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