Digital Marketing Manager, IDT

$125-150k

iOS

Google AdWords

Senior and Expert level

Remote from US

Communications & payment services

Be an early applicant

Communications & payment services

1001+ employees

B2BPaymentsFinancial ServicesSaaSTelecommunications

Be an early applicant

$125-150k

iOS

Google AdWords

Senior and Expert level

Remote from US

1001+ employees

B2BPaymentsFinancial ServicesSaaSTelecommunications

Company mission

To provide innovative communications and payment services for consumers and businesses on a global scale.

Job

Company

Role

Who you are

This is a hands-on role ideal for someone who thrives at the intersection of data, strategy, and creative performance
Deep understanding of U.S. consumer behavior, mobile industry, and performance marketing best practices
8+ years of experience in performance or growth marketing, running large-scale acquisition campaigns in consumer-focused industries
Proven success managing and optimizing $3M+ annual performance marketing budgets
Strong analytical skills, with deep expertise in mobile attribution and marketing analytics
Proficiency with key tools and platforms, including MMPs, Google Ads, Meta Ads Manager, Apple Search Ads, and emerging ad networks
Excellent communication skills, a humble attitude, and a genuine passion for collaborating with others
A self-starter mindset with a strong bias for action, a hands-on approach to experimentation, a collaborative spirit, and a passion for driving impact

What the job involves

We’re seeking a results-driven Digital Marketing Manager to lead and scale our performance marketing strategy, with a strong focus on mobile app user acquisition
You’ll own end-to-end campaign execution, manage key agency relationships, and drive high-quality installs and sustainable growth across leading digital platforms
Own and evolve the paid media strategy to drive mobile app growth, optimizing for CPA and ROAS
Plan, launch, and optimize user acquisition campaigns across key platforms—including Google, Meta, Apple Search Ads, TikTok, and other emerging networks—leveraging platform-specific best practices and tools
Manage day-to-day communication with external agencies and vendors, ensuring strategic alignment and performance accountability
Own the digital media budget and be accountable for all performance marketing KPIs
Collaborate closely with the Creative team to develop and test high-performing ad creatives. Translate data insights into actionable creative briefs and lead ongoing iteration based on test results
Lead a rigorous experimentation roadmap using A/B testing frameworks and real-time data analysis to improve performance across audiences, creatives, bidding, and placements
Utilize Mobile Measurement Partners (MMPs) for attribution and cross-channel performance tracking
Apply expert knowledge of SKAdNetwork (SKAN) to structure iOS campaigns, configure conversion values, and recover post-install signals
Monitor industry trends in generative AI, conversational marketing, and recommendation engines to identify and evaluate emerging tools that can enhance campaign performance

Our take

Founded in 1990 by serial entrepreneur Howard Jonas, IDT Corporation specializes in fintech and communications services. Over the last decades, the company has launched a portfolio of brands including IDT Global and net2phone.

IDT offers payment and communication services to businesses and consumers alike. It now boasts a turnover of over $1 billion a year, which is testament to its industry impact.

The company has benefited massively from its agility and its ability to evolve alongside technology. For example, it acquired Leaf Global, signalling a new move into the world of Web 3.0. This indicates a notable and timely shift in strategy for the company.