Product Marketing, eBay
Seller Experiences
$126.8-187.6k
Leading online marketplace
Job no longer available
Leading online marketplace
1001+ employees
Job no longer available
$126.8-187.6k
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- 6+ years of experience in product marketing, with at least 3 years leading company wide initiatives. Strong track record of developing product and go to market strategies at ecommerce companies or within seller-focused organizations at e-commerce companies
- Proven ability to drive innovation, implement projects with excellence
- Success working collaboratively with cross-functional teams and excellent communication skills
- Strong data analysis skills and experience with customer research technique
What the job involves
- EBay is seeking a talented and dynamic Sr. Product Marketer to drive inbound product marketing and outbound go to market strategy for new seller experiences on eBay
- This is a unique opportunity to become an integral part of the eBay marketing team working with the Seller Experience product and commercial teams
- This role will partner cross-functionally with product, design, research, marketing, communications, customer service and sales / market teams
- To be successful, you are an experienced Product Marketer with expertise in developing value propositions, positioning and generating demand for products and tools, ideally in an ecommerce or marketplace setting
- You are also experienced in co-creating go-to-market and marketing plans with external partners
- Experience with small and medium sized businesses as well as B2C or C2C ecommerce marketplaces preferred
- Approach go-to-market in a comprehensive manner to ensure small businesses are recognized and delivered relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging
- Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing
- Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation
- Develop product value propositions, narratives, customer messaging, naming and external facing proof points
- Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement
- Track customer engagement, product adoption, and business success post the loan distribution
- Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand
- Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition using the voice of the customer to optimize product marketing messaging and to advise on product recommendations
- Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
Salary benchmarks
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