SEO Growth Specialist, Octopus Energy Group
Octopus Energy UK
2+ days a week in office
Entech company
Be an early applicant
Entech company
1001+ employees
Be an early applicant
2+ days a week in office
1001+ employees
Company mission
Octopus Energy's mission is to speed the transition to a sustainable, low carbon future through renewable energy and technology whilst putting customers at the heart of everything they do.
Role
Who you are
- This role is perfect for someone with a foundation in SEO, a passion for data-driven marketing, and a hunger to learn and grow in one of the fastest-growing energy companies in the world
- Some experience with SEO (agency or in-house) or strong foundational knowledge with personal projects
- Familiarity with SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog
- Basic understanding of HTML, CSS, and JavaScript (you won’t be coding, but knowing how a website works is key)
- A love for data-driven decision-making and the ability to translate numbers into actionable strategies
- Strong writing and communication skills to collaborate with content and marketing teams
- A proactive mindset – you don’t just spot problems; you find solutions
- A passion for green energy, sustainability, and making a real-world impact
Desirable
- Some experience with CMS platforms
- A bit of knowledge of Python, SQL, or Google Tag Manager (no need to be an expert!)
- An understanding of local SEO and how it applies to energy providers
- Any experience in digital PR or outreach
What the job involves
- We're looking for a junior to mid weight SEO specialist to help us supercharge our organic presence
- You'll work alongside our digital marketers, content creators, developers, and wider marketing teams to optimise our websites, improve search rankings, and drive more customers towards clean energy
- On-Page SEO: Optimise website content, metadata, and internal linking structures to improve rankings
- Keyword Research: Identify high-value keywords and search trends to inform content strategy
- Technical SEO: Assist with site audits, crawling, indexing, and Core Web Vitals improvements
- Content Optimisation: Work with the creative marketing team to ensure our articles, landing pages, and blogs are search-engine friendly and engaging for users
- Link Building: Help identify link-building opportunities and own our outreach efforts
- Competitor Analysis: Keep an eye on the industry, analysing competitors and spotting better AI opportunities to stay ahead
- SEO Reporting & Analytics: Use tools like Google Analytics, Search Console, and SEMrush/Ahrefs/Screaming Frog to track performance, measure impact, and report insights
Salary benchmarks
Our take
According to Octopus, the energy industry in the UK is ruled by a handful of complacent companies peddling fossil fuels, pricing trickery, and poor customer service. Aiming to disrupt the status quo with sustainable energy, Octopus entered the market in 2016 and they now supply energy to millions of homes in a number of countries. Octopus has made a name for itself in energy circles largely because of its “Kraken” technology platform, which it claims is able to reroute energy from renewable sources around a network far more efficiently than competitors.
Octopus Energy further differentiates itself through its aspiration to make everything as easy as possible for consumers, from the simplicity of their bills and the fact that customers are not locked into a contract so they can leave at any time to offering customer service over email and social media at times that suit customers. They aim to make the eco‐friendly choice the easy choice, so all of their tariffs use 100% green electricity, while not being more expensive than their competitors' non-green tariffs.
They are continually creating innovative new products. For example, Octopus Tracker where prices changes daily to guarantee you get the market rate; Agile where the price changes every half hour to enable you to benefit from cheap electricity when the sun shines, the wind blows, and the networks are under-utilised. One of the current challenges they face is that their products are more complex than their competitors, given they use 1000x more data than traditional energy companies. They're exploring ways to explain to customers exactly how their products work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Challenging work
"The work that I am doing is often quite difficult. I am constantly challenged and problem solving, which I find rewarding as it means I am always..."
Funding (last 2 of 6 rounds)
Dec 2023
$800m
GROWTH EQUITY VC
Jul 2022
$225m
GROWTH EQUITY VC
Total funding: $2.5bn
Company benefits
- Your development is important - we support and help with development including internal and external courses, learning, study support etc, all bespoke to you
- Flexi working environment
- Equity Options Scheme - you own your own part of the business, share options in the whole Octopus Energy Group so we all work together towards success
- Unlimited paid time off policy
- Work from home opportunities
- Equity Option Scheme - Everyone owns part of what we’re building with shares
- Tech - We want to get the best out of our people and get that everyone is slightly different. Have a certain tech requirement? We’ll do our best to get it
- Money Coach - You may want to think about financial planning. The company has an arrangement with Octopus Money Coach. They offer the opportunity to talk with a professional coach
- Wellbeing - Need some calm in your life? We have 'Octopus Headspace Licences' available. Twice a week we have 45 Minute live yoga class open to all Octopus staff!
- Parents - get access to tax free childcare and maternity and paternity pay. We’re always looking for new ways to support parents, during lockdown we created OctoKids TV to help keep your kids occupied and entertained (https://octopus.energy/blog/octopuskids/)
- Office culture - Our offices are stocked with fruit, breakfast, great coffee, and soft drinks (and ice lollies if you're lucky)! Weekly on a Friday we all get together (this happens virtually too) for company updates and drinks - we call it Family Dinner. We won best company to work for in 2019 and our CEO, Greg has recorded a podcast about our culture and how we empower our people. Check out what our people say at Glassdoor!
- Car Salary Sacrifice - Browse the wide selection of electric vehicles and get a sample quote under our workplace salary sacrifice scheme. If approved, the monthly leasing costs are taken directly from your gross salary each month meaning you're saving on paying some tax
Company values
- Autonomy
- Empathy
- Innovation
- Impact
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Greg Jackson
(CEO)Previously Adviser at Ashcombe Advisers for 9 years and Non-Executive Director at Zopa for 7 years.
James Eddison
(CTO)Previously CEO at Claripoint for 7 years and CTO at Tangent Labs also for 7 years.
Stuart Jackson
(CFO)Previously Director of "Foundation" Business Unit at Barclaycard for 2 years and Chief of Staff, Secured Lending SBU at Barclays also for 2 years.
People progressing
Joined as Marketing Assistant, being promoted to Marketing Executive after 6 months and again to Junior Product and Marketing Manager after 7 months. After 8 months they became a full Product and Marketing Manager.
Joined as Senior Talent Partner, being promoted to Talent Manager after 1 year and again to Head of Talent Acquisition after 8 months.
Diversity, Equity & Inclusion at Octopus Energy Group
- Unconscious Bias workshops for interviewers and hiring managers
- Octopus Energy Equality Foundation
- Partnership with the Saracens High School - inspiring future generations - https://www.saracens.com/powering-futures-together-saracens-high-school-octopus-energy/
- Octopus Energy Internships - https://octopus.energy/blog/ada-lovelace-tech-internship/
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