Associate Social Media Manager, Niantic Labs
Pokémon GO
$81-96k
+ Equity+Bonus
2 days a week in office
Augmented reality software development
Job no longer available
Augmented reality software development
501-1000 employees
Job no longer available
$81-96k
+ Equity+Bonus
2 days a week in office
501-1000 employees
Company mission
To use emerging augmented reality (AR) technology to enrich our experiences as human being in the physical world.
Role
Who you are
- 2+ years of relevant social media experience, including experience with recent social platform trends and their features (e.g. TikTok, Instagram Reels, etc)
- Thinks creatively, and loves innovating
- Undeterred by quick turnaround times, multi step approval processes, and trying new things
- Detail driven, communicative, and a collaborative teammate
- Keeps up to date with social media industry trends
- Interested in Pokémon GO, Pokémon, or mobile game marketing
- Experience using Sprinklr or other related content management tools
- Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice
- Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others
What the job involves
- We’re looking for a creative Social Media Manager to build engaging social campaigns and drive innovation on our channels
- This person will be supporting the team by growing our brand’s social media presence, identifying and recommending content and channel trends, generating social copy, and launching social campaigns that captivate our players
- Are you the curious type who likes to experiment with new trends and develop data-driven strategies to generate engagement? Do you like Pokémon or Pokémon GO? If so, we want to hear from you!
- Build, stage, and launch engaging social media campaigns
- Write detailed briefs and work cross-functionally to deliver compelling social media campaigns and promotions
- Oversee asset direction, development, and approval processes with internal and external partners
- Keep a pulse on the social landscape by tracking trends, social platforms, campaigns, and content (with a special focus on short-form video development)
- Recommend innovative ways to reach new and existing players on social media
- Develop comprehensive reports to surface organic campaign performance and share recommendations based on the findings
- Identify relevant insights from social performance and community conversations to help drive innovation
- Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings
- Required in-office 2 days on Wednesday and Thursday
Our take
Niantic Labs is a software development company creating augmented reality mobile games, such as Monster Hunter Now, Pikmin Bloom, and Pokémon GO, that encourage players to go outside, explore, and meet people. The company was formed in 2010 as an internal startup within Google. Since its inception, hundreds of millions of people have used its products and services.
Although Niantic made a name for itself in the mobile gaming industry through the success of Pokémon Go, the company is hoping to become a platform for other developers to build location-aware AR apps on top of. In 2022, it released a location mapping software for AR, allowing AR experiences to be grounded to a physical location, like the front of a building or a park monument, rather than just floating aimlessly through a phone’s camera view.
Niantic plans to use this platform for an AR-based metaverse, an alternative to Meta’s plans for a VR-based metaverse that renders us bound to VR headsets. The company believes that an AR metaverse on a 3D map of the world will play a critical role in the next transition in computing, and raised funds to make this vision a reality in 2021.
Steph
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2021
$300m
SERIES D
Dec 2018
$245m
SERIES C
Total funding: $774.3m
Company benefits
- 16 weeks of paid parental leave
- Parental leave transition assistance by Maven
- Fertility benefits with Carrot
- Robust medical, dental, and vision insurance including 100% paid employee healthcare
- 100% of premiums for long-term and short-term disability and life insurance
- Mental healthcare access by Spring Health and EAP
- Increasing paid time off with tenure
- Five flex days per year to attend Niantic community events or volunteer
- Company-wide shutdown between Christmas and New Year
- 401(k) match
- Equity options
- Compare and refinance loans with Credible’s online loan marketplace
- Wellness Reimbursement: We build our platform and games to give our players even more reasons to get outside, explore the world, and lead more active lifestyles, so we offer monthly gym, internet, and cell phone reimbursements to help our teams do just that.
- Commuter benefits and subsidization: To allow you to set aside money every month for both parking and transportation
- Donation Matching: Niantic gives enables employee donation matching and volunteer opportunities. Each employees can request a Niantic match of up to $500 per employee, each year.
- Legal Services and Identity Theft: ARAG’s legal services provide protection for many legal matters incurred by you, your spouse, or your children.
Company HQ
Embarcadero, San Francisco, CA
Leadership
John Hanke
(CEO)Having studied for an MBA at UCB, John worked as a Producer for 3DO before co-founding Big Network and Keyhole. He then spent over 11 years at Google as VP of Product, before leaving in October 2015 to found Niantic.
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