Account Based Marketing Manager, Sourcegraph

• You are an experienced account-based marketer who’s eager to try something new
• You understand all of the best practices and solutions and you’re not afraid to take risks
• We’re really looking for someone who understands how to drive pipeline and build relationships within strategic accounts
• You are high-agency and you understand that you’ve been brought in to be an expert of your craft
• You know how to communicate your big ideas and rally folks around you to support in the execution
• This also means you’re pretty meticulous when it comes to attention to detail and are comfortable project managing your work
• 3+ years of experience in Account-Based Marketing, Demand Generation, or related marketing roles, in B2B SaaS or technology
• Proven track record of developing and executing successful ABM strategies that drive pipeline and revenue growth
• Previous experience with strategy development and execution of multi-channel digital campaigns
• Strong understanding of account-based marketing tools and platforms (e.g., HubSpot, Salesforce, 6sense, etc.)
• Data-driven mindset with the ability to analyze, interpret, and act on key performance metrics
• Excellent written and verbal communication skills with a knack for creating compelling, targeted messaging for different buyer personas
• Ability to work cross-functionally with sales, customer success, product marketing, and other teams to align on goals and execution
• Strong project management skills and the ability to juggle multiple initiatives in a fast-paced environment
• A passion for technology, software, and innovation, with an understanding of developer tools and software engineering practices a plus

Desirable

• As an ABM Manager, you will be responsible for developing and executing targeted marketing strategies to engage high-value accounts and drive revenue growth
• You’ll collaborate closely with sales and customer success teams to build personalized, data-driven campaigns that resonate with key decision-makers at enterprise accounts. This is a high-impact role, ideal for someone who thrives on both strategic thinking and tactical execution
• Within one month, you will…
• Learn about our product, our value propositions, our customers, our team, and our practices
• Begin 1:1’s with your manager, understand your 30-60-90 plan, meet & shadow members of the marketing team to understand their scopes and campaigns in action
• Meet key partners in sales development, sales, and adjacent marketing functions
• Design and implement multiple 1:1 ABM campaigns in partnership with content and sales teams
• Develop a strong understanding of our account structure and reporting frameworks
• Within three months, you will…
• Scale ABM efforts from digital to multi-channel campaigns
• Influence multiple opportunities with both new and existing prospects and customers
• Within six months, you will…
• Have matured the ABM function to include 1:1, 1:few, and 1:many campaigns
• Have partnered closely with sales and marketing operations to refine our account qualification model
• Within one year, you will…
• Driving the strategy, execution, and enablement for multi-phase, multi-channel marketing campaigns
• Meeting program KPIs for pipeline-generated, pipeline-influenced, and closed-won business

• Below is the interview process you can expect for this role (you can read more about the types of interviews in our Handbook)
• It may look like a lot of steps, but rest assured that we move quickly and the steps are designed to help you get the information needed to determine if we’re the right fit for you… Interviewing is a two-way street, after all!
• We expect the interview process to take 5 hours in length
• Introduction Stage - we have initial conversations to get to know you better…
• [30m] Recruiter Screen with Emily Sutley
• [1hr] Hiring Manager screen / Resume Deep Dive with Shannon King
• Team Interview Stage - we then delve into your experience in more depth and introduce you to members of the team, including cross-functional partners…
• [45m] Peer Interview with Will Crowley & Devon Pratt
• [30m] XFN Team Collaboration Interview with Jamie Lindsay & Max Wilson
• [30m] Values - Interview with two members of the greater Sourcegraph organization
• Final Interview Stage - we move you to our final round, where you gain a better understanding of our business and values holistically…
• [1hr] Marketing Working Session with Shannon King, Andrew Reed, and Brittani Ferguson
• [15m] Leadership with a co-founder
• Please note - you are welcome to request additional conversations with anyone you would like to meet, but didn’t get to meet during the interview process