Product Marketing Manager, LegalZoom
Office located in Sherman Oaks, CA or Mountain View, CA
Online legal advice platform
Open for applications
Online legal advice platform
1001+ employees
Open for applications
Office located in Sherman Oaks, CA or Mountain View, CA
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- 5+ years of marketing experience, with at least 3 years specifically in Product Marketing
- Experience driving campaigns, communications, go-to-market initiatives, and revenue
- Ability to apply consumer insights, research and testing to drive world-class marketing strategy
- Experience developing pricing and promotion strategies
- Experience with A/B testing, aligning on KPI’s, tracking and interpreting results, and recommending go-forward next steps
- Experience influencing product strategy, design and development timelines and processes
- Excellent communication skills (written and verbal), comfortable presenting to partners
- Strong experience writing creative briefs
- Success working with product, creative, sales, legal, finance, operations, customer service and quality assurance teams
- Bachelor’s degree required; MBA or higher degree preferred
- Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes
What the job involves
- As a Product Marketing Manager, you will help drive LegalZoom’s growth by shaping product vision and consumer perception across our business product portfolio.
- You will also contribute to the optimization of our product experiences, focusing on cultivating the long-term relationship we form with our customers and collaborating with cross-functional teams to design, develop, launch, and grow our services and customer base.
- You are creative, strategic, analytical, and detail-oriented with strong communication, relationship building and project management skills. As a product marketer, you have experience partnering with product managers and large cross-functional teams to bring products/services to life. You pride yourself in thinking like our consumers and business partners, and you have a track record for delivering insights-driven marketing plans that produce excellent business results
- As a product marketer, you have experience partnering with product managers and large cross-functional teams to bring products/services to life.
- You pride yourself in thinking like our consumers and business partners, and you have a track record for delivering insights-driven marketing plans that produce excellent business results
- Support the development of positioning, packaging and pricing for your business portfolio of products
- Recommend commercialization and campaign opportunities to meet or exceed business goals
- Assist in developing go-to-market strategies to support product launches and drive conversions and revenue
- Own the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoom
- Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys
- Monitor business health, trends, and changing consumer needs to develop actions plans for your business segments
- Influence product strategy, testing, research and content roadmaps to optimize our position
- Support market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging
- Create and optimize claims and messaging that will resonate with prospective customers
- Develop and maintain sales collateral to support sales teams
- Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, & Business Development to ensure a great customer experience
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 13 more jobs at LegalZoom