Senior Performance and CRM Manager, Creditspring
£60-75k
+ Equity
2-3 days a week in office
A subscription service offering interest-free loans
Posted today
A subscription service offering interest-free loans
101-200 employees
Posted today
£60-75k
+ Equity
2-3 days a week in office
101-200 employees
Company mission
To change the way people deal with unexpected expenses and help them gain financial stability.
Role
Who you are
- Experienced: 4–6 years of experience in growth/performance/CRM marketing roles, ideally in a fintech or consumer tech environment
- Data-Savvy: You’re fluent in analysing campaign performance, slicing segments, and drawing actionable insights from funnel data
- Channel Expert: Deep understanding of Meta and Google ad platforms, lifecycle marketing strategy, and email campaign logic
- Hands-On: You’re willing and excited to get into the detail - from drafting test plans to QAing final creatives
- Cross-Functional Communicator: Able to manage agencies, influence internal stakeholders, and work across technical and creative disciplines
What the job involves
- We’re looking for an analytical and hands-on Senior Performance & CRM Manager to drive our digital growth engine
- This key role sits within the Growth team, reporting to the Head of Marketing, and is responsible for leading our performance marketing strategy across paid channels while also building sophisticated CRM journeys to nurture leads and increase conversion
- This role is perfect for someone who’s equally comfortable scaling Meta/Google campaigns as they are building lifecycle strategies, user segments, and email/retargeting flows
- You'll work closely with our analyst, comms, and design teams to orchestrate multi-channel customer journeys that fuel acquisition, engagement, and ROI
- Performance Marketing Ownership: Take full ownership of our paid acquisition channels (Meta, Google, and new platforms). Manage agency partners, define media strategy, build funnel-based campaign plans (top/mid/bottom), and continuously optimise for CAC, LTV, and ROAS targets
- CRM Strategy & Segmentation: Lead the planning and execution of lifecycle marketing campaigns, including recapture, reactivation, and nurture journeys. Define segments based on lead stage, intent, eligibility, and engagement behaviour in partnership with our analyst
- Growth Funnel Design: Build and optimise the full funnel, from anonymous traffic to converted members. Scope targeting strategies, develop content briefs, and work with creative teams to launch personalised campaigns across paid and owned media
- Channel Expansion & Testing: Explore and test new acquisition and lead nurturing channels (e.g. affiliates, display, new retargeting platforms). Run structured pilots with clear test-and-learn frameworks
- Attribution & Measurement: Work with our analyst and Head of Marketing to design dashboards and frameworks to measure incremental impact, channel attribution, funnel drop-offs, and halo effects of ATL and brand campaigns
- Creative Alignment: Brief and collaborate with internal designers and external agencies on paid campaign creatives. Align on messaging, segment targeting, and content formats across funnel stages
- Cross-Functional Collaboration: Coordinate with data, underwriting, compliance, and product teams to build campaigns that are accurate, compliant, and conversion-focused
- New Partner Outreach: Support initial outreach and lead generation for new affiliate and broker partnerships, working closely with the Head of Marketing for negotiations and onboarding
Salary benchmarks
Our take
Unexpected expenses are inevitable. However, there are limited and unfavourable options when it comes to managing these expenses: overdrafts are confusing, credit cards are risky, and payday loans are expensive. Creditspring aims to solve this problem by creating financial services that can help people manage their unexpected expenses.
Creditspring differentiates itself by not charging interest on its loans: clients only pay a fixed membership fee in addition to what they borrow. What's more, Creditspring sets out to improve the financial stability of its clients by offering budgeting tips, ways to improve their credit score and a personalised score that is updated every month- allowing them to monitor their improvement.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
Luke Chapple, Senior Customer Operations
Insights
Company
Employee endorsements
Opportunities to learn
"Creditspring enables you to develop your skills while allowing for personal growth within the company. By being constantly encouraged to think..."
Funding (last 2 of 6 rounds)
Jul 2022
$10.9m
SEED
May 2022
$64.9m
GROWTH EQUITY VC
Total funding: $87.4m
Company benefits
- 🛋 Hybrid & flexible working - we also give you the option to work from anywhere
- 🩺 Bupa health insurance with medical history disregarded and including enhanced cover for cancer and mental health. Free Digital GP service (24/7) included. No cost to you for adding dependents to your policy.
- 🏋️♀️ 1:1 Private health and wellbeing assessments, ongoing health and wellbeing coaching and support through HAWQ with workshops and socials
- 🧑🏫 £1000 annual training budget
- 💰 Equity participation
- 🧘🏽♀️£600 annual Juno flexible wellbeing budget
- ⚕️Bupa health cash plan to help with everyday medical expenses such as dental and optical
- 🏄🏻♀️ 25 days paid holiday increasing by one day per year up to a maximum of 30 days, plus public holidays
- 🍱 New starter team lunches
- 🕺Regular social & team events
- 👶🏼 Workplace Nursery Scheme
- 💻 Company Apple Macbook & WFH accessories
Company values
- Do the Right Thing
- Work Together
- Love What You Do
- Don't Settle
- Take Smart Risks
Company HQ
Soho, London, UK
Articles
Leadership
Neil Kadagathur
(Co-Founder & CEO)Studied Economics at Princeton University. Previously Executive Director at Goldman Sachs for 12 years.
Sabrina Loi
(Chief Product Officer)They were a Deputy Creative Director at Soleja for 12 years. Their experience lies in the design industry as a professor and a consultant.
People progressing
Jenni joined Creditspring in 2021 as a Junior Product Designer, since then they have been promoted to Product Manager and Senior Product Manager.
Jonika joined Creditspring in 2020 as a Marketing Executive, and since then they have worked their way up to become a Senior Communications Manager.
In 2022, Reise joined Creditspring as a Customer Operations executive. In 2025, they moved into the Product team and is now an Associate Product Analyst.
Diversity, Equity & Inclusion at Creditspring
Linda Murphy-Ericsson (People & Culture Partner)
- Our Goal: We’re committed to Creditspring being an inclusive environment where everyone feels welcomed, valued, and listened to; We want you to thrive as your true self.
- What do we do to get there? We capture and monitor metrics that feed into our Diversity DNA, such as our gender split, both company-wide (Currently 47% females, which is higher than our industry average of 28%) We are also proud to share that our leadership team is 40% female, compared to an average of 10% industry-wide. We monitor and benchmark ourselves to ensure we are accountable and set ambitious yet realistic goals. We are trying to drive a change that we would like to see outside of Creditspring.
- We regularly review and refine our hiring process to tailor all communications, job listings, and channels where we reach and meet talent in ways that are inclusive in all shapes and forms. We know females and people from underrepresented groups are often hesitant to apply for jobs they don’t tick all the boxes for, so we are actively encouraging all to apply. We hire based on skill and skill only, but we are also keen advocates of the notion that skills can be taught.
- Learning and Development are of great importance to us, and we have a generous annual budget for everyone working here. We recently launched our L&D catalogue and have many more initiatives to help our team find courses, training, and events that will be useful and further their progress in their career.
- Everyone who joins us is enrolled in a course on Unconscious Bias, just as with compliance training, this is a very important piece in our commitment to creating inclusive spaces for everyone.
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