Manager of Customer ES Product Marketing, Salesforce
$127.2-174.9k
World's leading CRM provider
Posted today
World's leading CRM provider
1001+ employees
Posted today
$127.2-174.9k
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- 8+ years of experience in Product Marketing, Customer Marketing, or Communications, preferably in SaaS or AI-driven technologies
- Experience creating engaging, high-quality product demos that effectively communicate value
- Strong storytelling and content development skills, with the ability to translate technical features into compelling narratives
- Skilled at crafting clear, executive-friendly messaging for diverse audiences
- Experience working cross-functionally with Sales, Product, Customer Success, Business Technology and Marketing teams
- Data-driven mindset, leveraging analytics to enhance storytelling and content impact
- Strong presentation and design skills, with proficiency in PowerPoint, Google Slides, and demo tools
- Passion for innovation, customer success, and elevating the employee experience through technology
What the job involves
- Our Equality and Engagement team works to build industry-leading talent experiences, create equal opportunities, drive innovation, and bring everyone along in the future of Agentforce
- Our Employee Success innovation and storytelling team within the department creates best in class product marketing, demos, and storytelling to amplify our employee experience transformation through the power of humans and agents working together
- Develop product positioning and messaging for Salesforce Employee Success Agentforce solutions, ensuring consistency and alignment with customer needs and market trends
- Create clear and compelling messaging that highlights how Salesforce’s Employee Success products (including Agentforce solutions) help organizations improve employee engagement, productivity, and business outcomes
- Tailor messaging for different customer segments, including C-suite executives, HR leaders, and frontline employees, ensuring the product’s value is clearly articulated
- Lead go-to-market (GTM) strategy for Employee Success product launches, working closely with Sales, Product, BT and Customer Success teams
- Drive the execution of product launches, ensuring all marketing materials, presentations, and demos are ready and aligned
- Create and optimize customer-facing content, such as product sheets, FAQs, and success stories, that support sales and customer engagement efforts
- Develop and deliver impactful product demos that showcase the full potential of
- Collaborate with cross functional teams across Salesforce to refine demos and ensure they effectively communicate product value
- Ensure demos are clear, engaging, and demonstrate the measurable business impact that Salesforce products can drive Customer Engagement & Relationship Building
- Build strong relationships with key customers, acting as a trusted advisor and expert on Salesforce Employee Success solutions
- Partner with Sales and Customer Success teams to identify opportunities to integrate demos and product discussions into customer touchpoints, including sales meetings, webinars, and executive briefings
- Gather feedback from customers to refine product messaging, demos, and customer-facing content
- Stay current on industry trends and competitor offerings related to workforce engagement tools
- Use insights from market research and competitive analysis to inform product positioning and adjust marketing strategies as needed
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company values
- Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
- Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
- Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
- Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
- Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
People progressing
Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.
Salary benchmarks
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Diversity, Equity & Inclusion at Salesforce
- Our goals:
- 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
- Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
- 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
- We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups
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