Sales Executive, Aura
Remote 🏖️ Fast Paced Start Up 🚀
£50-65k
OTE
£30k
BASE
Commission is uncapped, and our current top performers consistently earn well above their OTE — some considerably more. This is a genuine earnings opportunity for someone who wants to be paid on what they produce, not just their base.
End-of-life preparation and celebration
Posted today
End-of-life preparation and celebration
21-100 employees
Posted today
£50-65k
OTE
£30k
BASE
Commission is uncapped, and our current top performers consistently earn well above their OTE — some considerably more. This is a genuine earnings opportunity for someone who wants to be paid on what they produce, not just their base.
21-100 employees
Company mission
To create a society where planning for death is embraced as part of life. We tackle the fear, uncertainty and complexity surrounding death with the power of connection and compassion.
Role
Who you are
- You're a highly driven, self-motivated person, with a real desire to develop your sales skills as part of a team that works tirelessly for one another and our customers. You're target driven, you don't shy away from a challenge, and you want to be a key early member of a start-up with big growth targets
- You're competitive and money-motivated. You track your own numbers obsessively, you want to see your name at the top of the leaderboard, and the idea of uncapped commission genuinely excites you — you see the earning potential here as a reason to push harder, not a nice-to-have
- You bring a high work rate as standard. You show up early, you make the extra call at the end of the day, and you don't need to be chased to hit activity targets — hitting them is just what you do
- You're compassionate, honest, emotionally intelligent, and you genuinely care about the wellbeing of others. You want to win, but not at all costs, and certainly not at the expense of good outcomes for your customers and positive relationships with your teammates
- You are available to work on one day of the weekend. While this is a full-time position, the role is available because we are expanding our weekend team. We will be flexible in allowing you to choose which day of the week you would like to take in lieu of working on a weekend
- You have 3–5 years' experience in sales, whether that's business to consumer, business to business, or business to business to consumer. You understand the basic principles of sales, but more importantly you have a strong desire for coaching and development to become the best salesperson you can be. You truly believe that it's your eagerness to learn that makes you stand out.
- You are charismatic, a peoples person and have natural magnetic charm that inspires and influences others, particularly through your speech.
What the job involves
- Leading from the frontline in changing the narrative around end of life conversations — helping customers plan ahead and think positively about the legacy they want to leave behind
- Speaking with new leads on the phone, listening closely to them, and pitching Aura to them in the most engaging, fun, informative and inspiring way possible. Beyond that, you will be confident communicating by text and email whenever necessary, as well as monitoring and controlling your artificial intelligence sales co-pilot
- Maintaining a high, consistent cadence of outreach. You will be expected to work your pipeline hard and fast: prompt call-backs, no lead left cold, and a daily rhythm of activity that reflects genuine hunger to hit and beat target
- Consistently and thoughtfully engaging with your pipeline of leads, making sure that you go the extra mile to make every single one of them feel valued, heard, and one hundred percent convinced that Aura is the perfect company for them
- Analysing data. You will have your own key sales metrics dashboard on HubSpot, which will allow you to track, analyse and improve your performance over time — and you'll want to, because you take real ownership of your numbers
- Coaching and development. You will receive regular one-to-one and team coaching, ranging from call listening to role play, to testing new lead generation and customer engagement strategies
- Getting creative. We expect all of our team members to be constantly thinking of ways to improve our customer experience, and we give generously when it comes to giving you the chance to test your ideas out for yourself and report back on the results. We approach everything with a democratic spirit
- Being thorough and on time with your admin. You will post brochures, membership packs, hand-written letters, and more to your leads. You will make sure all of this is done on time and that everything is well presented with a human touch
- Feeding into product and marketing efforts — gathering insights around what's working or not working with our customers and collaborating with other departments to improve what we do
- Adhering to Financial Conduct Authority rules and regulations, making sure that everything we do is in the customer's best interests and treating customers fairly
Application process
- Video call with Chief Commercial Officer (1 hr)
- Video call to assess cultural fit with Sales Managers
Our take
In the past, the majority of people have not prepared for death. However, in recent years, an increasing number of people are talking and planning for it as one of life’s key events. Funerals shifting towards meaningful celebration of life parties is a prime example of this.
Aura is an online platform where people facing end of life can leave an online legacy for their loved ones. It was founded in 2017 by Paul Jameson after he was diagnosed with motor neurone disease, but wanted to embrace life, plan ahead and leave his family in the best position possible.
Since then, it has helped thousands of people tackle their hardships and is now run by Jameson’s family. The company has grown to offer celebration of life funeral planning, end-of-life support and the Aura Circle (a digital community of 30k people). With an important mission, Aura has great potential to build a significant business that impacts lots of people, and has attracted several rounds of angel investment to help it on its way.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
60% female employees
Company
Funding (last 2 of 7 rounds)
Feb 2025
$1.1m
SEED
Dec 2024
$0.5m
SEED
Total funding: $6.4m
Company benefits
- LIFE 🏡💻. Work remotely so that work and life play nicely together. We have regular get togethers in London for social and work related activities
- LEISURE 🏕🌅. We have unlimited holiday and a flexible, trust based culture. We'll encourage you to take more time off if you're slacking on holiday time taken!
- PURPOSE 🌍💖. We help people plan for and deal with what is often the most difficult time of their lives. We find immense purpose and satisfaction from guiding people through it
- GROWTH 😎🚀. We'll empower you through trust, responsibility and opportunity. Growth means more than work though - which is why we'll help you facilitate your personal goals
- WELLNESS 🧘🚴. We have a suit of wellness apps and programmes for day-to-day zest. Free anonymous wellbeing hotline and and counselling sessions
- TRAVEL 🛫🏄. We give you the opportunity to work from another country for a month of the year. Choose yourself or join the company wide trip
- CHALLENGE 👊💯. We push ourselves daily to improve and create something far bigger than ourselves. Join a driven, motivated team who treats everyday like an adventure and a challenge
Company values
- Courageous Ambition ⚔️🐉 - We live in a society that lacks the ability to talk about the D word. We take on the great taboo together
- Connecting Humans 🫂❤️🔥- Fear of death is one of our most primal instincts; conquered best through facilitating compassion, connection and community
- Empowerment & Growth ✊🚀- We're all on a journey to becoming our best selves. We learn to fly by jumping off the branch
- The Aura Family 🤗✨- Family values are at the heart of everything we do - honesty, support, communication, respect and a healthy bit of humour
- Humans Before Profits 😇💸- If our people and our customers are treated as part of the family - the rest will fall into place
- Death Positivity & Inclusivity 💀🌍- Life and death are treated in a positive, open and honest way - regardless of your background, religion or beliefs
- The Aura Mentality 💞💫- Embracing death to embrace life. Seeking to discover death rather than hide from it. Being liberated, not shackled by the constraints of time. Savouring the people, places and moments we treasure most. Living what we have left of our existence to the fullest
Company HQ
Westminster, London, UK
Articles
Leadership
Paul Jameson
(Co-Founder & Executive Chairman)Co-Founder & former CEO of Mankind Direct Limited - exited to The Hut Group. Former Joint Managing Director at Capital Play Limited.
David Jameson
(Co-Founder & CEO)Former Senior Strategist at VICE Media, LADbible Group (Insights), and UNILAD Group. Studied Marketing Science master's degree at Imperial College London.
Benedict May
(Co-Founder)Founder of Skin Woof and former M&A Analyst at Baylor Klein. Studied Engineering Science master's degree at Oxford University.
Diversity, Equity & Inclusion at Aura
David Jameson (CEO )
- We fundamentally believe that everyone deserves the right to a good life and death - regardless of their age, background, gender, orientation, ethnicity or religion. To fully understand and deliver on this - Aura endeavours to have a diversity in all of these areas.
- We're proud to have a disabled founder at the heart of our organisation, mission and purpose. We have a majority female workforce, with a multitude of backgrounds, ages, orientations, religions and ethnicities in the core and advisory team.
- We believe diversity is the spice of life and we seek continuous improvement as we grow. So, matter how you come, what you look like or where you're from we welcome all applications to join the Aura family
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