Director of Content & Brand, Health-E Commerce
$130-160k
+ Discretionary Annual Bonus Eligibility: Up to 20%
More information about location
Connecting consumers to FSA & HSA eligible products
Job no longer available
Connecting consumers to FSA & HSA eligible products
101-200 employees
Job no longer available
$130-160k
+ Discretionary Annual Bonus Eligibility: Up to 20%
More information about location
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- Minimum of 8+ years of experience in content creation, brand strategy, or editorial roles, with prior experience in e-commerce and digital channels
- Proven expertise in creating and implementing brand guidelines
- Exceptional writing, editing, and storytelling skills with a strong portfolio showcasing work across digital channels like email, SMS, paid ads, and website
- Experience tailoring copy for D2C, B2B, and B2B2C audiences
- Experience managing and mentoring a team of writers
- A deep understanding of SEO, content marketing, and performance-driven copywriting
- A passion for health and wellness brands and the ability to translate that into engaging content
- Strong project management and organizational skills, with the ability to juggle multiple priorities and deadlines
What the job involves
- We’re looking for a highly strategic yet hands-on Director of Content and Brand to lead our content strategy and execution
- In this dual role, you’ll not only define our brand voice and content strategy but also actively contribute to creating compelling copy that connects with our audience
- You’ll oversee a team of talented copywriters, driving collaboration and excellence to elevate our brand presence across all platforms
- Define and maintain the brand voice and tone across all brands and channels (e.g., website, email, social media, product pages)
- Develop and execute content strategies that align with our brand vision, business goals, and audience needs
- Create comprehensive content brand guidelines to ensure consistency in all communications, including:
- Highlighting the voice of the customer to inform tone and messaging
- Establishing clear reasons to believe that reinforce trust and brand authenticity
- Defining brand tone and voice to connect meaningfully with diverse audience segments
- Write and edit high-impact copy across multiple digital channels, including:
- Website, email, SMS, paid advertisements, and banner ads
- Tailor content for Direct-to-Consumer (D2C), B2B, and B2B2C audiences
- Partner with teams across Marketing, product, and design to ensure copy is compelling, on-brand, and optimized for performance
- Lead, mentor, and inspire a team of copywriters, fostering creativity and growth
- Review and provide constructive feedback on team deliverables to ensure quality and alignment with strategy
- Align with Senior Leadership: Work closely with executive leadership to align content strategies with overall business goals, contributing to the company’s vision and growth trajectory
- Communicate Effectively: Clearly communicate content vision and decisions to stakeholders across the organization, ensuring alignment and buy-in from key decision-makers
- Partner with Marketing & Data Teams: Collaborate with integrated marketing marketing to analyze user behavior and performance metrics, driving actionable insights and design improvements
- Stay Ahead of Trends: Keep up-to-date with the latest content trends, tools, and best practices, particularly in e-commerce and health tech
- Encourage Team Growth: Foster a culture of continuous learning within the content team, encouraging experimentation and pushing creative boundaries
- Use analytics and performance metrics to measure the effectiveness of content and make data-driven improvements
- Stay updated on industry trends and competitors to continuously innovate our content approach
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
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