Marketing Operations & Automation Manager, SpecterOps
$115-140k
+ Stock Options & semi-annual bonuses
More information about location
Adversary-focused cybersecurity solutions
Be an early applicant
Adversary-focused cybersecurity solutions
101-200 employees
Be an early applicant
$115-140k
+ Stock Options & semi-annual bonuses
More information about location
101-200 employees
Company mission
To enable its clients and community to defend against adversaries through education, visibility, and proactive countermeasures.
Role
Who you are
- 5–7+ years in a combined Marketing Automation and Marketing Ops/Data role
- Expert-level Marketo experience, including automation design, lead scoring, and lifecycle workflows
- Proficiency in Tableau/Power BI for building marketing dashboards
- Strong SQL skills and experience in building data models and attribution frameworks
- Experience aligning technical solutions with GTM strategies and working cross-functionally with RevOps, Sales, and PMM
- Desire to embody our core values of passionate curiosity, consistent improvement, empathy, sustainability, humility, and empowerment through transparency
What the job involves
- SpecterOps is seeking a Marketing Operations & Automation Manager to unify our marketing automation and data reporting functions
- This role blends deep Marketo automation expertise with strong analytics and lead scoring capabilities
- You will be responsible for implementing and optimizing Marketo, building sophisticated lead scoring models, and developing comprehensive reporting and forecasting dashboards
- You will ensure that our marketing engine is both automated and data-driven, bridging the gap between RevOps, SalesOps, and Growth Marketing
- Own and manage Marketo end-to-end, including program design, lifecycle automation, lead routing, and nurture flows
- Implement and maintain robust lead scoring models that align with product engagement and buyer intent
- Design and execute automated campaigns for top-of-funnel nurture, demo-to-POC acceleration, and ABM programs
- Build and maintain reporting dashboards in Tableau or Power BI, providing clear pipeline visibility, funnel conversion metrics, and forecasting insights
- Develop and implement forecasting models and attribution frameworks to measure marketing impact
- Own data quality and integration integrity across Marketo, Salesforce, CDPs, enrichment providers, and website tracking
- Serve as Marketing’s technical stakeholder with RevOps/SalesOps to align on routing, scoring, funnel definitions, and pipeline modeling
- Support field marketing, ABM, and campaign teams with technical execution, lead management, and data reporting
- Act as the technical stakeholder for both automation reliability and analytics accuracy
Our take
As the onslaught of cybersecurity threats rises and evolves, SpecterOps takes an adversary-focused approach to defend its clients against harmful attacks. Adversary-focused cybersecurity goes above and beyond defense measures to actually impose costs and threats on the attackers, acting as a deterrent for potential hacks.
The old saying “the best defense is a good offense” is relevant here, and SpecterOps, with a co-founder with a background doing similar for the US Marines, has plenty of experience deflecting cyber threats. The company’s Bloodhound software maps and removes potential attack paths and choke points and consults on how companies can improve security. Bloodhound was initially leveraged by penetration testers but has found wider adoption over the last two years, with its customer base growing by 600% in that time. Clients include Capital Group, Woodside Energy, and the University of Texas.
This proactive approach to defense has drawn in considerable investment, SpecterOps having raised two rounds of series A in 2023 and further VC in 2024. This funding will go towards accelerating what is already a highly popular cyber defense product.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2025
$75m
SERIES B
Jul 2023
$8.5m
SERIES A
Total funding: $108.5m
Company benefits
- Health/Dental/Vision: 100% covered for both the employee and their family
- A flexible and generous time off policy
- 401(k) with up to 4% company match
- Equity and a potential bonus based on company performance
- $225 monthly internet and cell phone stipend
- $1,000 annual technology / marketing budget
- $5,000 annual training/conference budget
- In person and virtual employee events throughout the year
Company HQ
Alexandria Historical District, Alexandria, VA
Leadership
David McGuire
(CEO)Previous Vice President of Veris Group, OST Panel Vice Chair of the National Board of Information Security Examiners, Senior Information Assurance Engineer at SRA International, and Global Network Exploitation Vulnerability Analyst at United States Marine Corps.
Jason Frank
(COO)Previous Director of the Adaptive Threat Division for Veris Group, Mentor at LLC SANS Institute, and Information Assurance Engineer at SRA International.
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