Content Data Analytics Manager, Crunchyroll
$140-175k
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
$140-175k
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- The ideal candidate will have a strong background in advanced analytics, stakeholder management, and team leadership, with a passion for delivering measurable impact
- Advanced Analytics Tools: Proficiency in data visualization platforms such as Tableau, Looker, or Power BI
- SQL Expertise: Advanced SQL skills for querying and analyzing large datasets
- Event Analytics Tools: Familiarity with tools like Mixpanel, Amplitude, or Google Analytics
- Data Infrastructure: Experience with Databricks, cloud-based data warehouses (e.g., Snowflake, BigQuery), and CDPs like Segment or mParticle
- 5+ years of experience in analytics roles, with 3+ years in a leadership capacity
- Experience in VOD streaming content analytics, including audience measurement and content performance evaluation
- Familiarity with content greenlighting, programming, and audience segmentation strategies
What the job involves
- We are seeking a world-class Manager, Content Analytics to lead our efforts in transforming data into actionable insights that shape our content strategy
- You will play a critical part in driving the success of our streaming platform by measuring content performance, supporting the content green light process, and enhancing data offerings that empower licensors
- Develop and implement a comprehensive content analytics strategy to measure and optimize content performance across key metrics such as engagement, retention, and monetization
- Design and execute advanced analyses to uncover trends, audience preferences, and content ROI
- Build scalable, self-serve dashboards and tools to democratize data access for non-technical stakeholders
- Design and deploy methodology that informs content greenlighting, audience forecasting, and performance benchmarking
- Collaborate with data engineering teams to ensure robust data pipelines and infrastructure for content analytics
- Collaborate with content licensors, producers, and programming teams to develop intuitive data products that provide actionable insights into audience engagement and preferences
- Translate complex data into clear, compelling narratives that empower creative decision-making
- Provide training and documentation to ensure effective use of analytics tools by internal teams
- Develop frameworks to evaluate the ROI of localization and dubbing efforts across different markets, ensuring alignment with audience preferences and business goals
- Analyze localization and dubbing workflows to identify opportunities for efficiency and scalability without compromising quality
- Collaborate with finance, operations, and content teams to implement strategies that maximize the value of localization investments while maintaining cost-effectiveness
- Hire, mentor, and lead a high-performing team of analysts, fostering a culture of curiosity, collaboration, and continuous improvement
- Define team goals, set clear expectations, and provide regular feedback to drive professional growth
- Scale the analytics function to meet the evolving needs of the business, ensuring alignment with company objectives
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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