Brand Partnerships Lead, Headspace Health

• 6+ years of experience in brand partnerships, strategic alliances, or business development within the consumer, lifestyle, entertainment, or digital media industries
• Proven track record of building and executing co-marketing, content, or experiential partnerships that drive measurable brand and business impact
• Strong negotiation and relationship-building skills with senior brand, agency, and media stakeholders
• Creative thinker with deep understanding of consumer insights, cultural trends, and storytelling through partnerships
• Strong project management skills and ability to work cross-functionally in a fast-paced environment
• Passion for Headspace’s mission and a genuine belief in the power of mindfulness and mental well-being

Desirable

• The Partnerships team at Headspace is dedicated to expanding our mission of improving the health and happiness of the world by collaborating with leading brands and organization
• We build strategic, meaningful partnerships that bring mindfulness and mental well-being to new audiences through innovative campaigns, content integrations, and long-term brand collaborations
• Our team combines creativity, relationship building, and a deep understanding of the Headspace brand to deliver high-impact initiatives that drive both business growth and real-world impact
• Support the development of brand partnership strategy and lead execution across select priority areas in alignment with Headspace’s business goals
• Identify and prioritize partnership categories — including lifestyle, entertainment, media, and consumer brands — that strengthen Headspace’s cultural relevance and reach
• Develop frameworks for evaluating partnership opportunities through brand impact, audience growth, and ROI
• Monitor market and cultural trends to uncover new collaboration opportunities
• Lead end-to-end partnership development — from sourcing and pitching to structuring and negotiation
• Collaborate with partners to co-create integrated marketing campaigns, co-branded content, and experiential activations that tell shared brand stories
• Partner with internal teams to bring partnerships to life across owned and earned channels (e.g., app integrations, digital campaigns, social storytelling, PR, and experiential)
• Build scalable playbooks that streamline partnership execution, ensure cross-functional alignment, and establish clear performance-tracking frameworks to measure impact and optimize outcomes
• Manage cross-functional alignment across Legal, Finance, Marketing, and Product teams to ensure successful deal execution
• Cultivate and manage a portfolio of key brand and media partners to ensure long-term success and mutual value
• Build executive-level relationships with partner organizations and serve as the Headspace brand ambassador in partnership conversations
• Track performance and report on partnership results and insights to senior leadership
• Partner with internal stakeholders to ensure brand partnerships ladder up to the broader marketing and brand strategy
• Contribute to internal guidance and best practices around cultural partnerships, wellness collaborations, and purpose-driven marketing
• Support creative development and storytelling for partnership announcements, case studies, and go-to-market narratives