Director of Product Marketing, Workday

Technologies

$173.6-291.5k

Salary will vary dependent on location. This role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.

Expert level

Denver

San Francisco Bay Area

More information about location

Office located in Boulder, CO or Pleasanton, CA

Enterprise AI platform for managing HR and finance

Job no longer available

Enterprise AI platform for managing HR and finance

1001+ employees

B2BHRInternal toolsAnalyticsFinancial ServicesCloud Computing

Job no longer available

$173.6-291.5k

Salary will vary dependent on location. This role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.

Expert level

Denver

San Francisco Bay Area

More information about location

Office located in Boulder, CO or Pleasanton, CA

1001+ employees

B2BHRInternal toolsAnalyticsFinancial ServicesCloud Computing

Company mission

To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.

Job

Company

Role

Who you are

This leader will be a multi-dimensional problem solver who operates not only based on important past experiences, but with the keen ability to change directions considering new opportunities that occur in the market
It is important to have a background demonstrating an ability to build high performing teams and consistently get results, including a history of building teams that scale
10+ years product marketing experience in B2B and SaaS
BA/BS degree
Exceptional marketing approach with an ability to effectively work with Workday customers
Deep understanding of existing customers and target buyers to develop buyer personas, understanding the way products are used, and clarify the business problems they solve
Distill value propositions and competitive positioning into simple, provocative messaging, describing how Workday Platform Technologies create new value in a manner that no one else can replicate
Strong product marketing skills. The ability to learn new technologies and evaluate them in the competitive environment
Experience in conducting market research on products and their competitors, talking to both analysts and prospective buyers and conducting internal review of software through hands-on use and specification reviews
An understanding of the complexities of marketing service capabilities within a larger product-oriented framework
Ability to evangelize solution & platform messaging to prospects and customers in meetings, webinars, and at company events
Strong interpersonal, written and public speaking skills and the ability to work effectively across multiple audiences and levels within both internal and external organizations
Capable of building consensus and achievement of a shared vision, affecting change, thinking and acting strategically and willing to take sensible risks
Experience working in a geographically distributed team with ability to foster strong working relationships throughout the organization
Background in specific strategic leadership expertise in Platform & Technologies Content Marketing
Conflict resolution and change agility. Proven cross-team collaboration and facilitation skills

What the job involves

The Director, Product Marketing - Technologies has responsibilities for leading a dynamic team of product marketing experts that are delivering high-impact product marketing for Workday. They are “building the bridge” between our technologies capabilities, product and industry business goals and the needs of our customer and prospects through our targeted buying personas
In addition, this team is tasked with evangelizing and representing the Workday technology story, creating world-class content that inspires customers, prospects, partners, analysts, and influencers
The leader’s role will be to support our marketing organization with messaging and positioning that supports engaging interactions with customers and prospects, while also enabling our field sales teams to effectively tell the Workday Technology story

Our take

Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.

The company has also grown through acquisitions and partnerships to broaden its capabilities.. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.

Through a combination of strategic acquisitions and in-house development, WOrkday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

16% employee growth in 12 months

Glassdoor (4.2)

Trustpilot (1.1)

Company

Funding (last 2 of 5 rounds)

Oct 2011

$85m

SERIES F

Apr 2009

$75m

SERIES E

Total funding: $215.3m

Company HQ

Pleasanton, CA

Leadership

Aneel Bhusri

(Co-Founder & Executive Chair)

Annel began his career at Morgan Stanley as a Corporate Finance Analyst. He then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005, where he has served as the CEO ever since.

Carl Eschenbach

(CEO)

Carl joined Workday in 2022 as Co-CEO, becoming CEO in 2024. He has also been a Partner at Sequoia Capital since 2016. Previously, he spent 14 years at VMware as President and COO and 3 years at Inktomi Corporation as the VP of North America Sales.

Peter Bailis

(CTO)

Prior to joining Workday in 2025, People was a VP of Engineering at Google. He also previously founded Sisu Data, where he served as the CEO for over 5 years.

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