Android Developer, Hallow

Though its market is limited to Roman Catholics specifically, Hallow has set itself up as a public benefit corporation, a savvy move that will help it keep afloat whilst growing its audience. With both startup and faith-based advisors helping its founders navigate a complex market position, Hallow has seen staggering funding awarded since its 2018 launch, helping it to expand its services and features.

Hallow’s celebrity-guided prayers have included a number of controversial figures, but this hasn’t stopped the company from appearing in the top 10 most downloaded apps on the App Store. Moving forward, it continues to navigate combing its Catholic niche with its growing place in mainstream culture.