Senior Product Marketing Manager, Agreena
2+ days a week in office
We help farmers transition to regenerative practices and companies achieve sustainability goals.
Job no longer available
We help farmers transition to regenerative practices and companies achieve sustainability goals.
201-500 employees
Job no longer available
2+ days a week in office
201-500 employees
Company mission
To help farmers transition to regenerative practices and companies achieve sustainability goals.
Role
Who you are
- Bachelor's degree in marketing, business, or a related field5+ years of product marketing experience in the tech or sustainability industry
- Demonstrated success in developing and executing product marketing strategies
- Excellent communication, collaboration, and project management skills
- Strong analytical skills and ability to use data for decision-making
- Experience working in a global, cross-functional team environmentKnowledge of carbon markets is a plus
What the job involves
- As the Senior Product Marketing Manager, you will be responsible for the success of our Carbon Market division’s product marketing by developing and executing effective marketing strategies
- You will collaborate with cross-functional teams, including Product Development, Sales, Communications and Marketing Operations, to ensure successful positioning and growth in the market
- As part of the Global Marketing department, you will be working closely with our marketing operations team and our digital team on the day to day execution of marketing activities
- As the industry is fairly new and keeps developing rapidly, you are to conduct the necessary market research and competitive analysis to identify regulatory changes, trends, customer needs, and growth opportunities
- You will work closely with the product and regulatory teams to understand the offering, benefits, and value propositions that are instrumental in an industry with such a high level of complexity
- Together with the Marketing Operations team, you will create and manage marketing collateral, including white papers, case studies, and presentations
- Collaborate with the sales team to develop effective sales tools, such as product demos, sales training materials, and customer success stories
- Work with local markets to ensure marketing and sales collateral will meet the local needs of customers and their expectations
- Measure and analyze the effectiveness of marketing campaigns and adjust strategies as needed
- Work with the Global Marketing team to align product marketing initiatives with the company's overall branding and messaging
- Manage external agencies and vendors, as needed, to support marketing initiatives
Salary benchmarks
Our take
Farming is responsible for up to a quarter of global greenhouse emissions, but things are changing. Farmers are increasingly incentivised to apply more environmentally friendly regenerative techniques, and Agreena has stepped into this space to assist.
After its founding Agreena moved swiftly to secure seed investment and enter the European soil carbon market. Though its not the only startup in this space, with competitors such as Soil Capital, and further afield the US startups Indigo and Nori. However Agreena believes it has an advantage in the vertical integration of its carbon platform, which includes farmer registration, monitoring and verification, and minting of CO2 certificates which can be sold and monitored inside or independently of Agreena's marketplace.
Following its 2022 fund raise, Agreena acquired Hummingbird Technologies, adding their machine learning monitoring capabilities to Agreena's offering. Just a year later it added €46 to its total funding, a sure sign of confidence in the future trajectory of the company.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Mar 2023
$50m
SERIES B
Feb 2022
$23.1m
SERIES A
Total funding: $82.4m
Company benefits
- Centrally located modern office in Copenhagen and the option to work from home a couple or take benefit of our Remote Work Policy if based outside of Denmark
- Team events throughout the year
- A unique opportunity to join and help shape a fast-evolving tech scale up with the determination and ambitious mission to reverse climate change
- Support from the professional colleagues and departments from our offices in Copenhagen, London and colleagues from all over Europe
- An All Access WeWork subscription allowing access into any WeWork in the UK with free amenities
Company HQ
Christianshavn, Copenhagen
Leadership
Simon Haldrup
(CEO)Previously worked at Danske Bank for over 13 years in multiple roles, including Global Head of Business Development, and the Executive VP of Head of MobileLife.
Julie Koch Fahler
(COO)Previously a Consultant at Impact A/S. Before that, they were an International Market Development Director at Ve Global.
Share this job