Influencer Marketing Manager, Wayfair
More information about location
A global online homeware marketplace
Be an early applicant
A global online homeware marketplace
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- This role requires a creative and strategic thinker who can leverage influencer partnerships to achieve business goals
- The ideal candidate should have a strong understanding of influencer marketing trends, excellent communication skills, and the ability to work collaboratively with cross-functional teams
- 5+ years of experience in marketing, business or related fields
- Proven track record of managing successful influencer marketing campaigns
- Creative thinker with a passion for storytelling and brand building
- Highly organized with the ability to manage multiple projects simultaneously
- Exceptional verbal and written communications and negotiation skills
- Experience using influencer marketing platforms and tools is a plus
- A Bachelor’s or Master’s degree, preferred
What the job involves
- Wayfair is seeking an experienced Manager who will help drive the growth of Wayfair’s influencer marketing program, working closely with internal stakeholders across marketing and creative, but also cultivating strong external relationships
- You will be responsible for developing and executing comprehensive influencer marketing strategies to enhance brand visibility, engagement, and sales
- Manage a team of influencer marketing professionals, overseeing their work and guiding their professional development
- Identify, negotiate, and establish strong relationships with influencers and creators across various platforms
- Oversee the execution of influencer campaigns from concept to completion, ensuring alignment with brand messaging and objectives
- Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
- Work with influencers and internal creative teams to develop engaging content that resonates with the target audience
- Manage influencer marketing budgets effectively, ensuring maximum ROI
- Stay updated on the latest trends, platform changes, and emerging influencers in the industry
- Collaborate with marketing, PR, social media, and product teams to integrate influencer marketing into broader marketing efforts
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-14% employee growth in 12 months
Company
Company values
- Relentless Customer Focus: Delivering an exceptional customer experience drives everything we do. We invest in understanding our customers and partners. We are all in customer service
- Deliver Rsults With Agility: We prioritize work that drives long-term value. We execute with urgency, learn from failure, and nimbly pivot. The outcomes of our efforts are impactful, measurable results
- Use Good Judgement: We are bold and confident, never reckless. We make reasoned, calculated decisions based on data, critical thinking, and pattern recognition
- Build the Best Team: We lead by setting the bar high, articulating clear goals, and diving deep. We hire, develop, and leverage only the best. Our leaders continually reevaluate and strengthen their teams and do not shy away from hard decisions. We expect and demonstrate excellence
- Collaborate Effectively: We invest in cross-functional global partnerships that maximize impact and minimize duplication. We prize collaboration in all interactions – with our teammates, stakeholders, and suppliers. We disagree, align, and commit. Effectiveness and efficiency in collaboration are required.
- Respect Others: We earn and show respect, treating our teammates and partners with empathy and inclusion. We presume good intent while prioritizing impact. We balance confidence and candor with humility and kindness.
- Be an Owner: We are Wayfair first. We act on what’s best for the company, ahead of team or individual goals. We spend every dollar as if it is our own. We take pride in Wayfair’s success while planning the next win. We always think long-term
- Innovate & Improve: We are not limited by precedent. We boldly challenge the norm. We continually identify opportunities to innovate, improve, and simplify. We value incremental improvements, but we also look for game-changing breakthroughs.
- Adapt & Grow: We value adaptability and self-reflection. We find opportunity in every change, experience, and mistake. We are committed to continuous self-improvement.
Company HQ
Prudential / St. Botolph, Boston, MA
Articles
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
Salary benchmarks
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