Principal Product Marketing Manager, EcoOnline
EHS
CA$130-180k
Salary in CAD, may vary in other locations
Health and safety, chemical & ESG software
Job no longer available
Health and safety, chemical & ESG software
501-1000 employees
Job no longer available
CA$130-180k
Salary in CAD, may vary in other locations
501-1000 employees
Company mission
To help our customers create safe, sustainable, efficient, and attractive workplaces through user-friendly SaaS tools.
Role
Who you are
- This role is ideal for someone who thrives in cross-functional environments and wants to play a pivotal role in scaling a mission-driven SaaS company
- Ideally you will have 8+ years of B2B Product Marketing experience within enterprise SaaS
- Proven success defining positioning and leading go-to-market strategy for complex solutions
- Experience within EHS or adjacent compliance / safety software is strongly preferred
- Ability to translate complex product capabilities into clear, differentiated customer value
- Strong cross-functional influence skills within matrixed organisations
- Experience conducting market research, competitive analysis and win/loss interviews
- Confident presenter with excellent written communication skills
- Experience working closely with Product and Sales teams in a high-growth SaaS environment
- Pragmatic Marketing, PMA or similar certifications are a bonus
What the job involves
- We’re looking for a Principal Product Marketing Manager to lead positioning, messaging and go-to-market strategy for EcoOnline’s core EHS product suite
- As the foundation of our platform, EHS is central to our growth strategy. This is a high-impact role partnering across Product, Sales, Customer Success and Marketing to strengthen our market position and drive revenue growth globally
- Your mission is to shape a clear, differentiated product narrative that resonates with enterprise buyers and enables our commercial teams to win. You’ll own positioning and go-to-market strategy, leading launches, elevating sales enablement and embedding customer insight into everything we do
- Own positioning and messaging for EcoOnline’s EHS solutions, developing clear value propositions for priority segments and industries
- Lead global go-to-market plans for new modules, features and enhancements, driving pipeline impact and win-rate improvement
- Evolve our messaging from point solutions toward a broader, platform-led narrative
- Partner with Product Management to shape roadmap direction using customer insight, competitive intelligence and market research
- Conduct win/loss interviews and voice-of-customer analysis to inform strategy
- Enable Sales and Customer Success with compelling content, tools and training
- Monitor competitor activity, pricing and packaging, recommending strategic adjustments where required
- Collaborate across Demand Generation, Content, RevOps and Customer Success to ensure cohesive, high-impact launches
- Represent EcoOnline at webinars, events and industry forums as a subject matter expert
Application process
- We utilise AI for note taking within our hiring process to enhance efficiency and ensure a smoother candidate experience
Our take
Workplace safety lies primarily in the hands of workers and employees. EcoOnline has set out to challenge unsafe work environments and practices by providing employee training and workplace safety solutions in the form of EHS and chemical management SaaS tools.
Its solutions are extremely customisable and so cover a wide range of different industries. This has allowed the company to attract customers such as the NHS, Siemens, Legoland and Johnson & Johnson.
EcoOnline is constantly adding newer EHS areas such as sustainability to its portfolio of solutions which will help expand its customer base even further. Backed by strong institutional investors, listed on the Oslo exchange, and boosted by several acquisitions, the company is well set to see continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (1 round)
Feb 2019
$0.6m
GRANT
Total funding: $0.6m
Company benefits
- Robust health coverage
- Extended parental leave
- Generous paid time off
- Accelerated learning paths
- Team Wellness Initiatives
- Company-wide Events
- Employee Resource Groups
- Recognition awards
Company HQ
London, UK
Leadership
Tom Goodmanson
(CEO)Tom has a wealth of leadership experience, having served as Sr. Manager at KPMG, President and CEO of Calabrio, CFO of Magenic Technologies, and CFAO at Gelco Expense Management.
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