Brand Management Senior Manager, Salesforce
$155.4-213.8k
World's leading CRM provider
Open for applications
World's leading CRM provider
1001+ employees
Open for applications
$155.4-213.8k
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- 10+ years experience in brand management, including brand enablement and governance; with 3+ years in enterprise technology or B2B
- Experience managing and implementing company rebranding efforts, with a solid understanding of the complexities and change management involved
- Experience in developing and implementing brand enablement, comms, documentation and governance programs
- Skilled at change management and aligning to shifting business priorities
- Experience and success supporting brand-related M&A activities
- A strong grasp of the creative process from experience working with creative teams and external agencies
- Proven ability to explain the importance of brand consistency and enforce brand standards
- Excellent communication, presentation, and interpersonal skills with the ability to influence, provide constructive feedback, and collaborate effectively across all levels, geographies, and functions of the organization
- Excellent organizational skills, project management, and attention to detail, especially when managing multiple time-bound and budget-bound projects simultaneously
- Experience with brand management software and digital asset management systems; AI-based tools a plus
- Experience in developing brand managers and teams
- BA/BS degree
- You're passionate about all facets of branding and love collaborating with creatives
- You're excited to champion the Salesforce brand and be a team and brand ambassador, cultivating strong relationships to keep the work running smoothly and efficiently
- You thrive when leading complex change management, providing clear goals to work against
- You enjoy building and owning brand programs, always looking to enhance processes and performance
- You’re eager to explore and adapt tools and processes in the age of agentic AI
- You have ample experience and success with large-scale brand refreshes and roll-outs
- You have a keen eye for detail, wrestle problems to the ground, and keep your cool in the midst of change
- You get into the weeds and do what it takes to keep programs on track, on budget, and on time
- You’re a self-starter who is curious and takes initiative
What the job involves
- The Global Brand & Creative team within Marketing is responsible for our brand and marketing creative. From building brand awareness campaigns to designing experiences like Dreamforce, our multi-faceted team does it all
- We are a collection of designers, copywriters, strategists, PMs, and more, whose sole purpose is to bring the brand to life across our incredible portfolio of work
- The Brand Strategy & Management team is in charge of the brand insights, brand strategy, creative strategy, and brand management that powers the Global Brand & Creative team and Salesforce as a whole. We advocate the power of brand across the organization, guide brand marketing activities, and ensure brand excellence
- We are looking for an experienced Sr. Brand Manager to play a key role in elevating the Salesforce brand and drive brand management, brand enablement, and brand governance
- You will shape the brand’s success by building the systems for brand support, delivering enablement to empower employees and agencies, and ensuring consistent execution across all touchpoints
- This role will report into the Head of Brand Strategy & Management and work in close collaboration with teams across Global Brand & Creative to identify the key brand needs, support wider business objectives, and align stakeholders across Product Marketing, Digital, Events, Sales, Corporate Strategy, and beyond
- Develop the processes to build brand in everything we do at Salesforce, and empower Marketing to build on-brand programs and assets
- Create and deliver enablement on brand standards, brand messaging, and best practices – including communication, cadence, and distribution
- Establish tools and systems to empower global teams to deliver on-brand work seamlessly and efficiently, e.g. Canva
- Oversee all aspects of brand execution (e.g. alignment with strategic intent, messaging, visual and verbal expression) and monitor brand usage to ensure consistency across all channels
- Serve as a brand advocate and point of contact for internal teams, providing guidance and support on brand-related inquiries
- Manage relationships with external agencies to ensure high-quality work and alignment with brand objectives
- Partner with Brand Strategy & Brand Creative to develop and maintain comprehensive brand guidelines, toolkits, and resources to ensure consistent brand application across all internal and external stakeholders
- Partner with Brand Strategy & Brand Creative to support the evolution of the brand, defining the roadmap for development and delivery including training, communications, and assets
- Partner with Ops to consolidate various brand review processes to create a single, streamlined resource for brand support and consultation
- Partner with Legal to ensure brand compliance and protection
- Establish key performance indicators (KPIs) and provide regular reports and recommendations for optimization
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
Financial District, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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