Live video shopping
101-200 employees
Job no longer available
$175-200k
101-200 employees
Company mission
To give consumers exclusive access to items and products from some of the world's biggest brands and artists, reinventing online shopping. Its eCommerce platform allows users to join livestream shopping episodes, shaping the future of retail and eCommerce.
Role
Who you are
- Minimum 12+ years of creative marketing experience, preferably in e-commerce, entertainment, media, or advertising, with prior direct responsibility for leading a creative team and developing insights-led, impactful paid and organic 360 marketing campaigns, delivering results that achieve business objectives
- Experience and comfort developing a range of campaigns from scrappy to high production value
- Extensive knowledge and understanding of digital platforms, user behavior, and marketing trends
- Well-organized with attention to detail and proactive approach to problem solving
- Excellent leadership and communication skills: written, verbal, and interpersonal
- Highly responsible, self-motivated, and able to thrive in an energetic, fast-paced, high growth, entrepreneurial environment
- Advanced decision-making skills with proven ability to lead, influence, align, and inspire teams, including those who are not direct reports
- Passion for youth culture and digital trends
- Experience developing messaging, content, and campaigns for products across multiple verticals and markets
What the job involves
- Reporting to our Head of Marketing, you will lead the creative team and be responsible for driving the development of our brand and execution of innovative marketing campaigns that help grow our business
- Manage the team and process start to finish for crafting and implementing brand, cultural, and growth marketing campaigns, as well as developing and executing integrated marketing programs, including organic and paid campaigns for NTWRK and individual drops/products
- Acting as a player/coach, manage and mentor a team of creatives, investing in the growth of individuals and the collective group
- Partner with marketing leadership to develop the NTWRK brand
- Set the standard for creative excellence
- Review and approve designs, copy, key art, photography, video, audio, and graphics developed by all Creative team members
- Provide mentorship to the team through constructive feedback, guidance, and creative direction
- Act as a cross-functional leader, collaborating with marketers, external creative partners, data, product, marketplace, merchandising, and brand partnerships to bring campaigns, assets, and programs to life for a range of initiatives
- Work closely with marketing operations to develop efficient and effective processes
- Monitor and understand the effectiveness of marketing initiatives and make real-time optimization and forward-looking recommendations
Our take
NTWRK is a dynamic video content platform where celebrities sell products during live shows. Replicating a model that has seen massive success in Asia, the platform targets mainly Gen Z and Millenials. They have already partnered with major brands, including Glenmorangie, Campbell, Cheetos, and Hasbro, as well as celebrities, including Billie Eilish, Alexandra Wang, and DJ Khaled.
The platform sells digital products live on air through daily shoppable episodes. These are typically exclusive or limited edition products, although the company has recently branched out to offer NFTs.
It's a telling sign that other established digital brands such as Amazon, Facebook, and Buzzfeed are trialing live shopping platforms to see whether they can also find success with this new sales channel. NTWRK claims to have more than 2 million consumers and has brokered strategic partnerships with Snapchat to share ad revenue and with Spotify on music-related collectibles. The company is banking on the fact that although live video shopping has not yet cut through to the mainstream, NTWRK will be ready to capitalize on a new era of shopping when it truly arrives.
Steph
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2021
$50m
LATE VC
Sep 2019
$10m
SERIES A
Total funding: $60m
Company benefits
- Competitive compensation package
- Best in class health, dental, and vision insurance
- A brand new laptop and monitor of your choosing
- 401k with 4% match
- Paid time off and sick leave
- Access to exclusive products
Company HQ
Hollywood, Los Angeles, CA
Leadership
Aaron Levant
(CEO)Aaron founded Agenda Show in 2003, where they worked until March 2018, as well as Hall of Flowers and Truff Hot Sauce. They founded NTWRK in April 2018, serving since as CEO alongside being a Board Member of FaZe Clan.
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