Marketing Manager, Amplify
Platform
$82-85k
This role is eligible to earn an annual discretionary bonus that rewards individual and company performance
K-12 curriculum & assessment publisher
Posted today
K-12 curriculum & assessment publisher
1001+ employees
Posted today
$82-85k
This role is eligible to earn an annual discretionary bonus that rewards individual and company performance
1001+ employees
Company mission
To help educators create the next generation of scientific innovators as well as citizens who are sceptical, curious, and evidence-based thinkers.
Role
Who you are
- 3+ years of work experience in education, educational marketing, educational technology or a related field
- Bachelor’s degree or equivalent experience
- Excellent verbal and written communication skills
- Strong organizational skills
Desirable
- Knowledge of the Amplify Classroom platform and tools
- Experience conducting research and organizing/presenting findings
- Ability to produce high-quality outcomes in a fast-paced, results-oriented environment
- Self-directed and motivated, with the ability to pivot quickly
- Experience developing compelling marketing materials for direct-to-consumer campaigns
- Experience gathering and interpreting data to optimize marketing campaigns
- Experience editing short-form video content
What the job involves
- The Marketing Manager, Platform is an integral member of the marketing team responsible for Amplify’s platform offerings
- This role requires a deep understanding of educators' needs, behaviors regarding free resources, and the positioning of platform offerings
- The Marketing Manager plays a key role in nurturing early interest in our curriculum programs
- They view themselves as essential to the success of the product, sales, and marketing teams, and are energized by the opportunity to help Amplify positively impact the lives of millions of students
- Support the execution of the platform marketing strategy through the following elements:
- Create compelling marketing materials, such as flyers, posters, and other collateral
- Support video and photography projects
- Assist in planning and executing contests to engage and grow the user community
- Write clear and compelling copy that aligns with our positioning and messaging
- Promote new features to both potential and current users, working closely with Product Managers and product development leaders
- Organize and host events for the Amplify Classroom user base, influencers and decision-makers
- Write emails that keep Amplify Classroom’s robust user community engaged, focusing on new features, tools, and lessons
- Support the development and delivery of sales training
- Collaborate with the platform and platform marketing teams to drive usage, nurture the user community, and enhance engagement and brand loyalty
- Advocate for users’ and customers’ interests by sharing feedback with the platform and marketing teams
- Deploy marketing tactics to optimize the demand funnel for Amplify’s core programs, including hand-raiser MQLs and SQL conversions
Our take
Since launching as Wireless Generation in the year 2000, before rebranding in 2012 after News Corp acquired the company, Amplify has grown into one of the leading providers of K-12 curricula, assessment and supplemental programs for ELA (English Language Arts), Math and Science.
The EdTech market has been growing rapidly for the last decade and more, and its value is expected to surpass 230 billion by 2030. This growth means that the company has plenty of competition from the likes of Khan Academy and Kaplan Test, but the fact that Amplify is used by around 10 million students puts it in a very strong position.
After a major growth funding round in 2021, Amplify acquired digital math tools developer Desmos. This is in keeping with its commitment to strategically acquire high-performing education companies in order to expand its own tech and product offerings.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$215m
GROWTH EQUITY VC
Mar 2021
$0.1m
GRANT
Total funding: $263.3m
Company benefits
- Full benefits: Our health insurance options include health, dental, and vision coverage for spouses, domestic partners, and children—effective on your date of hire. We make a generous contribution to all employee HSA plans, which can be used to cover eligible health expenses. We offer unlimited paid time off, a 401(k) plan with an employer match, long- and short-term disability, and employer-sponsored employee life insurance. We offer paid parental leave, backup childcare and backup eldercare. On top of all that, we also provide our full-time employees with a robust voluntary benefits program that includes coverage options for everyone in the family, including pets.
- Opportunities for inspiration: Amplify believes in the importance of supporting charitable nonprofits in the communities where we live and work. We encourage employees to support organizations that promote the welfare of children and families in the areas of education, health, and social services. One way for employees to give back is through our Volunteer Time Off program, which allows employees to take 16 hours each year to contribute to an eligible charitable or nonprofit organization.
- Tuition reimbursement: Full-time employees who are enrolled in an accredited college or university course related to their areas of work are eligible to receive tuition reimbursement.
Company HQ
Dumbo, NY
Leadership
Larry Berger
(Co-Founder & CEO)Co-founded Wireless Generation in 2000 and was CEO until News Corp bought the company in 2010, becoming President and then CEO of Amplify post-acquisition. Serves on the boards of Touch Press, the Academy of American Poets, Lapham’s Quarterly, the Institute for Sustained Attention, and the Southern Education Foundation.
Catherine Mackay
(COO & President)Catherine joined Amplify in 2014 as a Consultant of Amplify Learning. She quickly moved into the role of GM and SVP of Middle School ELA, then CEO of Amp,ify New Curriculum before becoming COO in 2018. Prior to Amplify, she spent 8 years at Tablet Hotels (acquired by Michelin) as the Head of Business Development and Director of the Operating Board.
LaShon Ormond
(CIO)LaShon joined Amplify in 2011 as a Project Manager. While at the company, she's held a number of roles and moved into the role of Chief Impact Officer in 2023.
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