Senior Marketing Manager, Flywire
$114-132k
+ Restricted Stock Units
Global payments processing
Job no longer available
Global payments processing
1001+ employees
Job no longer available
$114-132k
+ Restricted Stock Units
1001+ employees
Company mission
To improve the payment experience for everyone.
Role
Who you are
- This senior-level role is for an experienced marketer who can think strategically, turn plans into action, and take full ownership of results
- 7+ years of B2B marketing experience, ideally in SaaS or technology, with a track record of leading successful demand generation programs
- Proven ability to grow pipeline through creative, multi-channel campaigns (both online and offline)
- Comfortable working with marketing technology like HubSpot, Marketo, Salesforce, and SEO tools
- Genuine interest in exploring and applying AI to marketing, and experience using it to improve content, personalization, targeting, and campaign results
- Skilled at navigating global organizations and collaborating across multiple teams, functions, and time zones
- Strong project management skills with experience guiding cross-functional initiatives from start to finish
- Data-driven mindset with a history of using insights to make smart marketing decisions and improve performance
- If you’re ready to combine creativity, data, AI, and operational excellence to tell the Flywire story and accelerate growth, we’d love to hear from you
What the job involves
- You’ll be joining a high-impact, global marketing team that knows how to deliver results
- We’ve built a proven demand generation program that consistently fuels Flywire’s growth — and now we’re ready to take it to the next level
- We work at the intersection of creativity, data, AI, and automation — and we move fast
- As a team, we collaborate closely, challenge each other, and celebrate wins together while keeping our focus on driving measurable results for the business
- As part of Flywire’s B2B marketing team, the Senior Marketing Manager will own the strategy, execution, and performance of demand generation programs that fuel pipeline growth and support global go-to-market goals
- You’ll step into a proven demand generation engine with the opportunity to make your mark by optimizing, innovating, and scaling it to the next level — this isn’t a start-from-scratch role
- As our Senior Marketing Manager, you’ll partner closely with cross-functional teams to design and deliver high-impact campaigns that showcase the value of Flywire’s invoice-to-cash software to target audiences
- Your ability to blend creativity, data, AI, and operational discipline will be key to generating measurable pipeline growth and reinforcing Flywire’s position as a market leader
- Lead the strategy and roll up your sleeves on the execution of inbound and outbound demand generation programs—online and offline—including paid and organic media, SEO and GEO, and multi-channel campaigns that bring in a steady stream of qualified leads
- Oversee and fine-tune high-performing inbound marketing channels, including SEO, to boost visibility, attract the right audiences, and turn interest into action
- Keep a close eye on campaign results, using data to spot opportunities, improve conversion rates, and get the most out of every dollar spent
- Manage and continually improve Google Ads campaigns to sharpen targeting, increase efficiency, and deliver better outcomes
- Work with internal teams and trusted agencies/vendors to create content and messaging that speak directly to the needs of each audience and stage of the buyer journey
- Bring a genuine curiosity for AI, testing and applying new tools to grow lead volume, improve quality, personalize outreach, and make campaigns run smarter
- Collaborate with cross-functional teams to launch well-coordinated campaigns that make a measurable impact on Flywire’s growth
- Key Success Metrics:
- Growth in marketing-generated revenue
- Improved campaign ROI and conversion rates across channels
- Demonstrated adoption and measurable impact of AI-driven lead generation tactics
Our take
Flywire is a digital platform that simplifies the paying experience for international transactions. Flywire leverages its vertical-specific software and payments technology to deeply embed within client's existing accounts-receivable workflows.
Flywire was first set up to help international students pay their tuition for American colleges, but has since grown into a global payments enablement and software company. It has processed billions of dollars in payments for clients across the world and secured approval for its major payment institution license, enabling it to operate domestic money transfer and cross-border money transfer services.
Flywire serves clients across education, healthcare, travel, and B2B, including several Ivy League schools, and top US hospital systems. The company appears to be focussed on growth, including by strategic acquisitions and entry into new markets, recently in the Asia Pacific and Australia, as well as further developing its channel partners ecosystem.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Mar 2021
$60m
SERIES F
Feb 2020
$120m
SERIES E
Total funding: $323.2m
Company HQ
Downtown Crossing, Boston, MA
Leadership
Mike Massaro
(CEO)Mike joined Flywire as a VP of Business Development in 2012 before becoming CEO in 2013. Prior to this, he spent 6 years at Carrier IQ as a VP of Strategic Accounts & Corporate Development and Advisor.
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