Vice President Product & Solution Marketing, Ping Identity
$194.7-275k
+ Bonus
Identity and access management solutions
Open for applications
Identity and access management solutions
1001+ employees
Open for applications
$194.7-275k
+ Bonus
1001+ employees
Company mission
To make digital experiences both secure and seamless for all users, without compromise.
Role
Who you are
- 15+ years in Product Marketing, Solution Marketing, or Category Marketing leadership, with a strong preference for experience in Identity, Cybersecurity, or Enterprise Technology
- Experience operating at $1B+ scale is preferred
- Demonstrated ability to define or redefine a category narrative
- Executive Presence: Proven experience working directly with the CEO and board-level stakeholders to align competing priorities
- Visionary Thinker: Ability to see shifts before they are obvious and translate macro trends (AI, regulation) into strategic positioning
- Revenue-Driven: Connects messaging to pipeline outcomes, understands enterprise sales complexity, and brings analytical rigor to GTM prioritization
- Team Builder: Develops high-performance PMM talent and implements repeatable frameworks across the entire lifecycle without slowing innovation
What the job involves
- Ping is entering its next phase of growth at large enterprise revenue scale
- We are seeking a visionary VP of Product & Solution Marketing to define market narratives, shape category leadership, and translate strategy into revenue impact.This is a market-defining role where you will act as the strategic headlights of the industry, staying ahead of dynamic shifts
- You will partner closely with the CEO, Product, and Sales to identify high-leverage opportunities and ensure Ping leads in Identity, particularly as AI reshapes the landscape
- 1. Market & Category Vision (Discover / Define)
- Be a visionary to lead the industry and anticipate change and impact - stay abreast of security trends and how they shape identity management and impact to our product roadmap and customer conversations
- Lead enterprise-scale market intelligence and competitive intelligence to anticipate industry shifts
- Identify and prioritize “big needle mover” opportunities across products, segments, and routes to market
- Define buyer personas, journeys, and category narratives that influence market perception
- Partner with the CEO to shape Ping’s long-term market vision — particularly around Identity for AI
- Establish Ping as the thought leader in next-generation identity and security markets
- 2. Positioning & Messaging Architecture (Align / Build)
- Work with our CEO and executive team to set the vision and market direction
- Define company-wide positioning and differentiated value propositions
- Develop messaging frameworks that scale across products, solutions, and industries
- Create comprehensive launch strategies, solution handbooks, and sales knowledge transfer plans
- Lead naming, branding alignment, and solution packaging strategy
- Build a scalable content strategy and messaging frameworks rooted in strategic differentiation
- Define buyer personas and journey maps to influence market perception
- 3. GTM Strategy & Launch Excellence (Build / Launch)
- Help the organization prioritize strategically for impact
- Own go-to-market strategy and planning for major product and solution launches
- Create integrated launch frameworks that align Product, Marketing, Sales, and Partners
- Ensure sales readiness, enablement, and knowledge transfer are world-class
- Establish launch dashboards and post-launch analytics rigor to measure success
- Drive partner GTM alignment and solution marketing for ecosystem growth
- Grow and develop the team for next gen Product and Solution Marketing at scaled growth
- 4. Revenue Acceleration & Lifecycle Impact (Grow / Sunset)
- Partner with Sales leadership to drive deal velocity, and improve win rates and competitive displacement
- Lead win/loss analysis and product growth diagnostics
- Optimize solution packaging and positioning based on pipeline and performance signals
- Develop lifecycle and sunset communication strategies that protect brand equity
- Act as strategic driver for the business — continuously informing prioritization decisions
- Build out a partner marketing strategy and roadmap that ties into Ping’s larger GTM
Our take
Ping Identity is a platform, delivered through both cloud services and on-premises software, providing a comprehensive Identity and Access Management service. In today’s highly connected digital world, digital identity management services — the process of identifying and authenticating users on networks to access services — has become a key aspect of interacting on the internet.
According to the latest forecasts, the digital identity market is worth approximately $60 billion in 2025, with annual growth rates ranging from 16 to 21%, depending on the source. Consequently, competition is heavy for PingIdentity, with some other strong players in the various branches of identity management, including Okta, LastPass, and Duo Security. The merger between PingIdentity and ForgeRock in 2023 went some way to consolidating a firm rooting in the industry for both companies.
Now combined with Forgerock, PingIdentity has successfully attracted considerable funding and serves hundreds of brands, including Morningstar, Vodafone, and GEICO, as well as the governments of Norway, Canada, and Belgium. Alongside this, both companies were acquired by the leading software investment firm, Thoma Bravo, in 2022 before the merger. This acquisition offered a unique opportunity for PingIdentity to further grow and marked the beginning of an exciting new chapter for the combined company and its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2020
$93.5m
SERIES E
Sep 2017
$88m
SERIES D
Total funding: $233.5m
Company benefits
- AD&D: Benefit to financially help loved ones in case of accidental death or disability
- 100% Company paid Health Care options
- Vacation Allowance
- Health and Wellbeing resources
- Parental Leave and Family Bonding
- Expert Eye Care and the lastest eye wear
- Range of dental coverage
- Retirement programs with several investment options and financial planning services
- Employee Assistance Program
- Free lunches, snacks, and drinks
- Commuter Offset
Leadership
Andre Durand
(Founder & CEO)Is on the board for Jamf, Executive Chairman of Identiverse. Previously the Co-Founder of Digital ID World, LLC and Founder and General Manager of Jabber, Inc.
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