SEO Manager, Numan

• We’re seeking a dynamic Organic Performance (SEO) Manager to help us carry our message further
• Ideal candidates will revel in a dynamic setting, with a proactive, data-driven approach to problem-solving and a commitment to enhancing the customer experience while driving organic traffic increases for Numan
• Proven experience in an SEO or similar role, working with Product, PR, Content, and Paid Marketing teams
• Proficiency in BI tools like GA360/GA4, Pi Datametrics, GSC, Looker, etc., for data-driven decision-making
• Skilled in using SEO tools such as Lumar (DeepCrawl) and Screaming Frog for detailed analysis
• Strong communication and negotiation skills
• Experience in developing keyword strategies and implementing SEO tactics
• Attention to detail and a proactive problem-solving approach
• A passion for remaining up to date with the latest SEO news

Desirable

• In this role, you’ll be crucial in reshaping how people access and perceive healthcare services, making it as seamless as purchasing everyday items online
• As our Organic Performance Manager, you’ll craft and execute strategies to enhance our organic growth and expand our visibility online
• A key aspect of your role will be to collaborate in developing the appropriate content strategies to effectively meet customer needs and intents
• You’ll own the SEO strategy across On-page, off-page and technical SEO
• You will work closely with teams across the business to drive visibility across various search engines and contexts
• Whether it’s assisting a visitor exploring healthcare services for the first time or aiding a current customer in navigating our service options, your goal will be to ensure our content is accessible, useful, and reflects the highest standards
• This role, set in a fast-paced environment, demands adaptability, quick learning, and an enthusiastic hands-on approach to support team initiatives
• Frequent collaboration with stakeholders across Growth, Product, Content, and PR departments will be commonplace, requiring you to deliver clear, decisive communication and maintain a confident stance on discussions about Organic Performance
• Developing keyword strategies and collaborating on overall SEO strategies with your line manager
• Designing both on-site and off-site SEO strategies in cooperation with the Digital, Content, and PR teams
• Managing relationships with the PR team and external agencies for outreach projects to expand our backlink profile
• Tracking search trends, analysing search landscapes, and leading content briefs to leverage emerging demands
• Prioritising SEO best practices and optimal user experience across our digital platforms
• Collaborating with the Product team to ensure excellence in content strategy and technical implementation
• Completing technical SEO tasks, including crawl and log file analysis and SEO audits