Paid Media Manager, Butterfly Network

• Required: 4+ years of hands-on experience managing campaigns across Programmatic self-serve DSPs (Display, Video, CTV, DOOH) and Paid Social channels
• Strong understanding of digital marketing performance metrics (CPC, CPM, CPA, CPL, ROAS, etc.) and how to use data to optimize campaigns
• Proficiency in campaign management platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads, DSP such as TTD, PulsePoint and any relevant programmatic tools
• Experience working closely with cross-functional teams, particularly in eCommerce and creative/branding
• Proven track record of driving growth through paid media and optimizing ROI
• Strong project management skills with the ability to handle multiple initiatives at once in a fast-paced environment
• Excellent communication and collaboration skills

Desirable

• We are seeking a results-driven and strategic Paid Media Manager to oversee and optimize paid media efforts across multiple digital channels
• You’ll play a pivotal role in driving customer and lead acquisition, maximizing Return on Ad Spend (ROAS), and supporting Butterfly Network's growth initiatives
• This is a highly collaborative role, requiring close partnerships with cross-functional teams in eCommerce, Brand, and Creative to ensure the seamless execution of campaigns
• Lead the execution and management of paid acquisition campaigns across a variety of media channels, including Paid Social, Programmatic Display, CTV, Digital Out-of-Home (DOOH), and Search
• Continuously optimize campaigns by adjusting budgets, bids, audiences, and creative to drive maximum ROAS. Use data-driven insights to inform decisions and improve performance
• Partner with the eCommerce team to optimize landing page Conversion Rate Optimization (CRO), ensure seamless user experience, and align on promotional strategies
• Collaborate closely with the Brand and Creative teams to brief on ad designs, messaging, and landing pages. Ensure all creatives align with brand guidelines and the overarching marketing strategy
• Regularly monitor, analyze, and report on campaign performance. Provide actionable insights to key stakeholders to improve future campaign strategies
• Develop and manage paid media budgets, ensuring efficient allocation of spend across channels to meet performance targets
• Keep up-to-date with the latest trends, tools, and best practices in paid media and digital marketing to implement innovative strategies