Junior Marketing Manager, Blacklane
+ Virtual Stock Options Plan
Carbon-neutral global chauffeur service
Job no longer available
Carbon-neutral global chauffeur service
501-1000 employees
Job no longer available
+ Virtual Stock Options Plan
501-1000 employees
Company mission
To make top-quality service convenient and accessible worldwide.
Role
Who you are
- If you thrive in a fast-paced environment, have a strong track record in driving customer growth, and have a genuine interest in the world of luxury travel, this is a unique chance to make your mark
- Ideally you have at least 2 years of marketing experience, (luxury or travel industry experience is desirable but not necessary)
- You have experience with stakeholder management and collaborating in a cross functional organization, ideally between global and local marketing teams
- You have good project management skills, are well organized and able to manage multiple projects at any one time
- You have experience with developing paid social campaigns across Meta, TikTok, LinkedIn and Google
- You have experience working with CRM teams to deliver effective email marketing campaigns that drive retention
- You have the ability to execute on-the-ground marketing initiatives and events engaging directly with guests
- You are highly organized, maintain strong organization and documentation, ensure adherence to best practices and can manage housekeeping tasks for marketing processes
- You have strong communication skills and are a natural collaborator
- We are a small but agile team, so you are willing to get stuck in and have a proactive attitude. You are also excited by the opportunity to take ownership and lead initiatives
- You are a creative thinker and bring innovative ideas to accelerate growth
- You have excellent communication skills in English
- You are a team player and enjoy taking part in both work and social events
What the job involves
- We’re looking for a talented Junior Marketing Manager to join our Miami team
- Reporting to the Senior Marketing Manager, you’ll play a key role in accelerating customer acquisition in one of Blacklane’s most critical markets
- This hands-on role spans a variety of digital channels—including Paid Social, Influencer Marketing, and CRM—where you’ll create and execute campaigns to engage and acquire luxury travelers, ensuring that our premium service offerings stand out in a competitive luxury transportation landscape
- In addition to digital marketing initiatives, you will actively support and assist in field marketing activations that engage potential customers at key events and locations
- This includes planning and executing marketing activations that foster brand awareness, drive app downloads, and create a memorable brand experience for high-end clientele
- With a newly formed, localized team in Miami, we’re poised to supercharge growth in 2025—and we need a self-driven and resourceful Junior Marketing Manager to help us deliver on this ambition
- As Junior Marketing Manager, you’ll support the Senior Marketing Manager in driving customer growth predominantly across digital channels and field event activations
- Digital Marketing: Assist with all aspects of digital marketing, including paid social, UGC content, influencer marketing, and social media campaigns
- Content Development: Plan, develop and manage the production of visual assets in collaboration with our in-house creative team and UGC creators
- Paid Social: Work with our performance marketing team to develop paid social campaigns to drive acquisition across Miami
- Influencer Marketing: Coordinate influencer marketing initiatives with external agencies, from talent selection and creative briefing to campaign delivery
- Social Media: Work with our social team to integrate Miami-specific content into the global social calendar
- CRM: Work closely with our CRM team to brief ad hoc campaigns to activate, engage and reactivate customers in Miami
- Brand Partnerships: Support with the delivery of brand partnerships, assisting with partner communication, delivering assets and amplifying activity on our socials
- Field Marketing Activation: Represent Blacklane at high-profile events and assist with brand messaging and event execution
- Campaign Reporting: Track performance metrics and compile data-driven analysis and campaign performance reports to inform future strategies
Application process
- Hiring Process Expected duration: 6 weeks
- 1. Application Review: Your CV and documents are being reviewed by our respective Talent Acquisition + Hiring Manager
- 2. Talent Acquisition Interview: A quick introductory chat to ensure the role excites you and matches your interests and skills
- 3. Second Round: Case Study/Technical Interviews/Peers Interview/Stakeholder Interview. A deeper dive into your experience and the specific aspects of the role, emphasizing alignment with Blacklane’s goals and vision
- 4.Third Round: Executive Interview and if applicable Reference Check
- 5. Offer Call: Celebrating YOU in joining the Blacklane crew
Our take
Business transport for frequent travellers can be a difficult process. The pain of booking systems, invoicing, and inconsistent quality of services are issues travellers regularly face, hindering business operations and causing unnecessary delays. Alongside this, Chauffeurs also experience empty cars due to non-optimised booking processes.
Blacklane aims at the higher end of the market, targeting corporate workers, executives and those who have the means to pay extra for higher levels of service when they travel. Through a booking system available on the company's website and in-app, Blacklane provides a reliable high-end service with inclusive pricing and on-call customer support. Blacklane also works for chauffeurs, filling empty seats to optimise services.
The company is also environmentally conscious, operating as a carbon-neutral company since 2017. It offers electric vehicle rides in more than 50 cities and countries and with recent funding, is ready to expand even further. Alongside this, it has announced a number of recent partnerships, signifying the company is in a very good place for future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2024
$70.2m
SERIES G
Mar 2021
$26m
LATE VC
Total funding: $173.5m
Company benefits
- Personal development: Create a personal development plan. Set goals, learn new skills, and connect with a mentor to help you reach what you want to achieve. Budget for online courses, conferences, and books bolsters your learning journey
- Open feedback culture: Discover a company culture where open feedback and communication is valued. We offer monthly 1:1 chats with our C-level team members, as we believe feedback makes Blacklane a better place to work
- Virtual stock options: Take ownership of your work — literally — with our employee stock option plan. Shares vest over four years at no cost to you. Blacklane’s success is your success
- Flexible work environment: Your work and home lives should exist in harmony. With our hybrid model—working from the office, with flexibility to work from home—you and your team can find the balance that works best for you
- Social events: From Wednesday evening drinks at the office, to twice-a-year department events with budgets for every team, we offer plenty of opportunities to connect with your team and build relationships. And not to brag, but our company parties are legendary
- Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion
Company HQ
Schöneberg, Berlin, BE
Leadership
Dr. Jens Wohltorf
(Co-Founder & CEO)Previously spent 6 years as a Principal at The Boston Consulting Group.
Frank Steuer
(Co-Founder & Member of the Board)Previously co-founder and CTO of Firstfon and CTo of SemperLink.
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