Senior Performance Marketing Manager, Xentral
German Speaker
Business management software
Be an early applicant
Business management software
101-200 employees
Be an early applicant
101-200 employees
Company mission
To help small and medium-sized enterprises automate and simplify their day-to-day operations.
Role
Who you are
- You have minimum 5 years hands-on experience in with Google Ads, ideally for a B2B SaaS company or agency
- You have ideally a first experience working with paid social channels
- You have ideally worked with Hubspot
- You understand technical aspects of performance marketing like e.g. conversion tracking, attribution, etc
- You have a hands-on mentality
- You are interested to work with AI for improved efficiency
- Our target audience is focused mainly in German-speaking countries, so you are fluent or near-native in German
What the job involves
- Performance Marketing is a crucial part of our go-to-market strategy at Xentral ERP Software
- We are looking for an experienced performance marketing expert, who helps us to generate MQL optimised for cost per SQL
- You will be responsible for our performance marketing strategy in alignment with our overarching business plan and all our paid channels - currently Google Ads, Microsoft Ads, LinkedIn Ads and META Ads
- In alignment with the demand generation team (Paid, SEO, Content & CVRO) you are a driving force for demand generation and lead capture tactics
- You develop and manage Google Ads Hands-on
- You manage and improve LinkedIn Ads, META Ads (Top-of-funnel + Retargeting)
- You help to identify and set up new paid marketing channels (e.g. review pages such as Capterra & OMR Reviews, Content Syndication, …)
- You define — and, with the help of our designer and CVRO specialist, support — A/B testing of landing pages, ad copy, and creatives
- You crunch data on a daily basis to monitor and improve the performance of all channels based on cost per SQL (use Hubspot oriented channel reporting)
- You support landing page creation and optimization
- You develop and implement re-targeting tactics across multiple channels, focusing on high-performing video and image creatives
Our take
With upwards of 2000 global companies relying on its services, Xentral is a leading lean enterprise resource planning (ERP) system for small and medium-sized businesses. Essentially, the company takes on the burden of daily repetitive tasks, freeing up time and space for its customers to grow.
Founded in Germany by a formidable husband-wife duo, Xentral has seen strong momentum as many businesses are turning to platforms like Amazon, eBay and Shopify to sell online, with Xentral’s services enabling companies to digitize and automate their back-end processes.
2021 series B funding, led by Tiger Global and Meritech, has been invested in enhancing the product. Capital has also been used to expand the U.K. operation toward a more global ERP market, a timely venture given its forecasted to be a market worth $71.3B by 2030.
Steph
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2021
$75m
SERIES B
Jan 2021
$20m
SERIES A
Total funding: $95m
Company benefits
- Well equipped for the mission - To make sure you can be on our journey with full power, we will equip you with a new MacBook, related equipment and use modern tools like Slack, GitHub, HubSpot and Asana. You are missing something – we are always open for new suggestions!
- Our secret fuel - There are no passengers on spaceship xentral – we are all crew. Even though we are physically separated, we enjoy our time together in projects, on coffee dates or virtual company parties very much. Relaxed and laid-back, yet focused and highly motivated. At xentral a healthy start-up culture is alive and well
- Even astronauts don’t stop learning - We love to challenge the status quo and that goes for ourselves too. That's why we offer you the opportunity to develop yourself further, whether on professional topics or interdisciplinary ones such as feedback training, communication or work organisation. If you have a specific training in mind, let us know
- Our coding universe - While for most people the universe consists of galaxies, stars and asteroids, our universe consists of PHP, AWS, Laravel, Symfony, Kubernetes, Docker and ArgoCD – just to name a few
- Choose your station - You decide where to launch your work day. Whether you want to work from home or from one of our hubs in Augsburg, Amsterdam, Berlin and Munich. Of course we will equip your home base
Company HQ
Bahnhofs-Bismarckviertel, Augsburg, Germany
Leadership
Benedikt Sauter
(Co-CEO, CPO & Co-founder)Previously co-founded and acted as CEO for both WaWision GmbH and embedded projects GmbH.
Claudia Sauter
(Co-Founder)Previously co-founded WaWision GmbH and embedded projects GmbH.
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