Creative Director of Demand Generation, ByHeart
Plus discretionary performance based annual cash bonus and equity
Infant nutrition products
Job no longer available
Infant nutrition products
101-200 employees
Job no longer available
Plus discretionary performance based annual cash bonus and equity
101-200 employees
Company mission
To make the best formula in the world.
Role
Who you are
- The ideal candidate will come from a copywriting background with extensive experience in growth marketing and advertising, storytelling, visionary leadership, and a keen understanding of commercial objectives
- If you're a performance-driven advertising creative director with a passion for crafting compelling narratives and driving growth, we want to hear from you
- This should describe you:
- Advertising Copywriter Background: Extensive experience in advertising copywriting with a strong performance and growth marketing orientation
- Visionary Leadership: Forward-thinking with the ability to inspire teams, set clear visions, and foster innovation
- Exceptional Communicator: Ability to articulate vision, provide feedback, and align team members effectively
- Strategic Acumen: Understanding of how creative initiatives align with broader business objectives and market trends
- Collaborative Spirit: Fosters a culture of teamwork and mutual respect, encouraging diverse perspectives and open communication
- Adaptability: Able to navigate changing priorities and business needs while embracing new technologies and trends
- Commercial Awareness: Balances creative excellence with measurable results and drives business growth
- Bachelor's degree in English/Writing, Marketing, Advertising, Communications, or related field; advanced degree preferred
- 10+ years of experience in creative leadership roles, preferably within the CPG industry
- Proven track record of developing and executing successful marketing campaigns that drive brand awareness, engagement, and sales
- Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies to internal and external stakeholders
- Strong project management skills, with the ability to prioritize tasks, manage deadlines, and allocate resources effectively
- Creative portfolio showcasing a range of work across different channels and formats
- Passion for consumer insights, market trends, and emerging technologies
What the job involves
- As a member of the Brand team, you will be the creative leader of our Demand Generation Pod: an integrated creative team that’s composed of advertising and growth creatives who independently concept work and have creative oversight over our agencies & creative partners to drive demand and breakthrough advertising—from organic social to paid ads and direct mail
- As the Creative Director, Demand Generation, you will play a pivotal role in shaping our brand and bringing a deep understanding of how creativity translates into business success
- What you will accomplish:
- Strategic Leadership in Commercial Creativity: Direct the creative vision of our brand, steering commercial initiatives across performance, retail, and brand avenues
- Your expertise in advertising and growth marketing will guide our integrated team of creatives to craft campaigns that not only narrate our brand story but also catalyze consumer engagement and propel business growth
- Innovative Campaign Development: Lead the charge in developing integrated marketing campaigns, driving consumer engagement and loyalty through impactful storytelling and visionary leadership
- Your role involves inspiring the team to stretch creative boundaries and deliver exceptional work that surpasses expectations
- Creative Visionary: Define and execute the creative vision and strategy, aligning it closely with our overarching business objectives
- Ensure that all creative endeavors are rooted in a deep understanding of consumer insights and preferences, reflecting a customer-centric approach
- Collaborative Integration: Forge strong partnerships with cross-functional teams including performance marketing, shopper marketing & sales, brand marketing, and medical education
- Collaborate closely to understand business goals, audience insights, and competitive landscapes, ensuring holistic campaign success
- Groundbreaking Brand Campaigns: Spearhead the development and execution of groundbreaking brand campaigns, elevating our brand presence, resonating with our target audience, and driving measurable business results
- Your leadership will ensure that each campaign embodies our brand values and effectively communicates our unique selling propositions
- High-Performing Creative Development: Collaborate with acquisition and retention marketing teams to craft high-performing creative assets optimized for various digital channels
- Your expertise in performance marketing will drive click-through rates, conversions, and overall campaign success
- Impactful Storytelling: Craft compelling narratives and visual content across owned channels, strengthening brand affinity, fostering customer loyalty, and driving engagement metrics
- Driving DTC Experience Results: Partner with the digital experience team to optimize website content for conversion and user engagement, creating an immersive online experience that drives traffic, leads, and sales
- Brand Differentiation: Shape our brand identity and positioning in the marketplace by identifying opportunities for differentiation and establishing our brand as a leader in the category
- Who you will work with:
- Reporting to VP of Brand & Product Marketing
- Partner with the Creative Director, Brand Experience
- Work closely with Marketing Ops, Brand Marketing, and Growth Marketing teams
- Collaborate with Legal, Medical, and Regulatory
Our take
The infant formula market in the US has long been dominated by a few major players, but recent supply chain disruptions and plant closures have opened the door for smaller companies to step in. One standout among these new players is ByHeart, which has quickly gained traction in the market. This success is largely due to ByHeart's early FDA approval, allowing the company to meet the increased demand during the formula crisis when larger competitors struggled to keep up.
ByHeart's focus on high-quality, small-batch formula made from grass-fed whole milk and all-natural ingredients has resonated with parents looking for trusted alternatives. This approach, combined with the acquisition of Cascadia Nutrition, gives ByHeart full control over its manufacturing process, ensuring the safety, quality, and reliability of its products.
Alongside this, the company recently raised significant funding to further boost its rapid growth. With this capital, ByHeart plans to expand its commercial presence in the US, and further develop its product pipeline. With such huge achievements to its name already, the company is in prime position to truly dominate the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2025
$72.2m
LATE VC
May 2024
$95m
LATE VC
Total funding: $327.2m
Company HQ
Hudson Square, New York, NY
Leadership
Ron Belldegrun
(Co-Founder & CEO)Currently an Executive Board Member at Clean Label Project and a Steering Committee Member at the International Milk Genomics Consortium. They are also the Founder and Managing Partner at Consumer Health Ventures.
Salary benchmarks
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