Marketing Manager, Kraken
MarTech
$117-176k
Offers Equity & Bonus
Cryptocurrency exchange
Job no longer available
Cryptocurrency exchange
501-1000 employees
Job no longer available
$117-176k
Offers Equity & Bonus
501-1000 employees
Company mission
To accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.
Role
Who you are
- 4+ years of experience with ESP management required (Braze, Klaviyo, Iterable, etc.)
- Expert knowledge of Google Analytics and Tag Manager
- Experience with AppsFlyer and SimonData (or comparative CDP platforms)
- Familiarity with SQL and HTML/CSS
- Familiarity with web and mobile app environments, SDK and product lifecycle
- An understanding of performance metrics as well as business/marketing analytics
- Strong organization and project management skills
- Strong crypto conviction and familiarity with our product offerings
What the job involves
- Kraken’s Marketing Technology and CRM Operations team is looking for a Sr. Marketing Specialist - MarTech who will help manage Kraken’s best-in-class technology stack towards good governance and continuous evolution
- This role will report to our Director of Marketing Technology and Operations, and collaborate cross-functionally with lifecycle marketing, product marketing, product management and engineering teams in order to continue evolving our data infrastructure and technology features to support our marketing tactics across channels
- The team supports the company’s growth and client engagement strategy by implementing tools and executing cross-channel communications in order to help our clients make the most of Kraken’s exchange ecosystem
- We strive to serve our internal and external clients with best-in-class technology and marketing best practices, such as hyper-personalization and real-time, relevant messaging, towards flawless execution
- Manage the operational needs of the various MarTech tools such as access, usage management, and new integrations
- Develop and execute a MarTech roadmap and set corresponding goals to ensure stability and scalability
- Gather and translate marketing/business use cases into technical requirements
- Provide hands-on guidance for internal stakeholders and develop documentation as playbook
- Ensure implementation of best practices for tool governance and marketing activation (e.g., email IP reputation management, feature onboarding, communication channel adoption, etc.)
- Troubleshoot tooling issues and coordinate resolution with vendors and/or internal stakeholders
- Address attribution and measurement needs across digital marketing channels, in collaboration with Engineering and Analytics
- Participate in evaluation process for new vendors and coordinate implementation of new tools cross-functionally
Application process
- This job is accepting ongoing applications and there is no application deadline
Our take
Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.
Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, and one of the first exchanges to offer leveraged bitcoin margin trading.
Kraken are one of the top 3 bitcoin exchanges by volume, behind Coinbase and bit-x with an 18% market share. While this is a competitive space to operate in - the volume of crypto being exchanged every day is very high, so there's space for multiple winners.
Kraken have made a number of acquisitions and have strengthened its world-leading position with the launch of new products, features and apps and a 24/7 multi-lingual support line. The company will continue to provide clients with easier and more versatile ways to participate in the crypto ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2019
$100m
SERIES C
Mar 2014
$5m
SERIES A
Total funding: $111.5m
Company benefits
- Work where you want: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
- Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive
- We value diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion
- A new approach to salary: Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin
- Equity Options: Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company
Company HQ
Financial District, San Francisco, CA
Leadership
Jesse Powell
(Chairman of the Board)Previously co-founded Verge Gallery & Studio Project, Lewt and Internet Ventures & Holdings
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