Content Marketing Lead, Astera Labs
Office located in Santa Clara, CA
Purpose-built connectivity solutions
Be an early applicant
Purpose-built connectivity solutions
201-500 employees
Be an early applicant
Office located in Santa Clara, CA
201-500 employees
Company mission
To be a trusted partner for distributing data in intelligent systems.
Role
Who you are
- Bachelor’s degree with expert level command of the English language
- Experience with technical writing – knowledge and grounding in AI space, knowledge of semiconductor concepts is an added plus
- 10+ years of experience producing and editing content
- 4+ years of managing a team (in-house and outsourced)
- Proficient in Microsoft Office, Google Suite, and Google Analytics
- Proficient in using content management systems (such as WordPress)
- Proficient in using LinkedIn
- A portfolio of original content that has achieved measurable results
- Great interpersonal, communication and stakeholder management skills
- Is curious with an interest in learning, understanding, communicating and promoting the organization, our brand, our products and solutions
- A problem solver who will reach out to the different team members and stakeholders to move milestones forward
- Unfazed by managing multiple projects with tight deadlines
- Takes initiative and demonstrates follow-through
- Able to receive constructive feedback and apply it as needed
- Adds value through critical thinking, anticipating needs and offering additional services/support
- Obsessed with details and is highly organized
- Remains flexible and adaptable to change
- Thinks creatively and strategically
- Own the content vertical completely and executes with a high degree of passion
What the job involves
- Build a robust pipeline of engaging content per product line per quarter and ensure timely delivery to the plan
- Create a content strategy framework and pipeline for annual, quarterly and monthly plans
- Ensure the content strategy is informed by the 7 audience types we speak to
- Implementing the content strategy – including, managing the content team, monitoring the performance of all content, and identifying ways to improve the performance and growth of the content strategy
- Managing and mentoring the in-house and outsourced content team – including writers, videographers, and designers
- Working with cross-functional teams like PLM, HR, Apps, and others to develop new content ideas and build fresh content
- Tracking engagement levels of all content and ensuring the latest SEO techniques are implemented
- Producing performance reports to help track performance and using analytics to drive strategic change in how we build and execute on the content strategy
- Content programs will span website, presentations for exec/team speaking engagements, whitepapers, blogs, social media, newsletters, app notes, webinars, infographics, etc
Our take
Astera Labs was founded in 2017 to help companies ease bottlenecks in computing-intensive tasks. This is a problem that has become increasingly urgent with the rapid development of AI technology, and constitutes what Astera Labs has described as an addressable market that will reach $8 billion by 2025.
Although still relatively young, Astera Labs has had a particularly quick start. The pace of digital transformation has continued to accelerate amongst companies, meaning it has been able to grow despite the recent slowing of the economy. On top of this, its fabless approach facilitates faster scaling, helping to position the company as a market-leading connectivity provider.
With this remarkable growth and significant funding at its back, the company has cultivated a strong reputation and a range of products that tightly address pressing market issues. Lately, it has focused on growing its products and operations, particularly in North America and Asia, as well as expanding into Canada and eyeing up an IPO for 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
46% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2022
$150m
SERIES D
Sep 2021
$50m
SERIES C
Total funding: $206.4m
Company benefits
- Flexible time off in the US
- Parental leave
- Competitive medical, dental and vision plans
- 401K
- Retirement and pension plans
Company values
- Focused on customer’s needs
- Delivering consistent results
- Innovating exponentially
- Operating with the highest levels of integrity and ethical standards
Company HQ
Santa Clara, CA
Articles
Leadership
Jitendra Mohan
(CEO)After graduating with a Master's in Electrical Engineering from Stanford, they were Design Director at the National Semiconductor Corporation.
Casey Morrison
(CPO)Previously Systems Engineering Manager, Member of Group Technical Staff at Texas Instruments.
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