Senior Digital Marketing Strategist, Pair Eyewear

• You have 2-4 years experience in paid social strategy and execution for high-growth retail companies
• You have worked cross functionally across design and data teams
• You are not afraid to experiment, learn, and try new things – all while focused on prioritizing growing incremental new revenue
• You have comfort working with raw data sets and extrapolating key insights to drive core channel changes
• You have a keen eye for creative and messaging and are not afraid to propose changes to copy or creative
• You care about fostering good relationships with your colleagues
• You have at least 2 years of experience at a high-growth retail company or startup
• Strong communication and interpersonal skills
• An analytical mindset with the ability to make data-driven decisions
• Experience working in a fast-paced, dynamic environment
• An eye for good creative and messaging
• High motor to always be learning and growing

Desirable

• Pair is seeking a Digital Marketing Strategist, Paid Social to help drive and execute on our ongoing Meta, TikTok, and additional test channels
• This role will report to our Sr. Digital Marketing Manager
• You will have the opportunity to make a big impact on one of our fastest growing revenue-driving channels in an incredibly collaborative and high-growth environment
• Your partners will be marketing, product, data, and design
• Work in tandem with Sr. Manager of Digital Marketing to develop measurement strategies to understand the net incremental impact of our various campaigns and tactics
• Deep dive into 1st and 3rd party data sources to mine for key customer and creative insights that inform our next iterations of new customer acquisition strategy
• Create messaging testing roadmaps and brief new concepts to our network of UGC creators
• Assist in managing the day-to-day bidding and budget optimizations, to ensure we’re moving budgets fluidly across paid channels, depending on where we can see the most incremental returns
• Stand up new campaign testing structures, betas run in tandem with our platform partners, and even new channel expansion
• And you’ll eventually grow into the following:
• Assist in the operations of our paid search and SEO work streams, in tandem with your paid search strategist counterpart to create a well-rounded digital skillset
• Use performance insights to inform creative strategy on longer-form video that can be used on OTT/CTV and even linear TV