Senior Data Analyst, SeatGeek
Marketing
$105-147k
+ Equity
Ticketing platform for live events
Open for applications
Ticketing platform for live events
501-1000 employees
Open for applications
$105-147k
+ Equity
501-1000 employees
Company mission
SeatGeek’s mission is to help the world to experience more live.
Role
Who you are
- 4+ years of relevant experience
- A degree or higher in economics, psychology, computer science, statistics, mathematics or another quantitative discipline
- Expert-level knowledge of SQL
- Experience performing analysis with large datasets
- Experience building reports and dashboards using business intelligence tools
- A track record of influencing business strategy with data
- A strong statistical understanding of online testing methodologies and metric development
- Proficiency in a scripting language (Python or R) - nice to have
- Domain expertise or past experience in marketing - nice to have
What the job involves
- We are looking for a Senior Marketing Data Analyst to join our Marketing Sciences team and contribute to continuously optimizing millions of dollars of Marketing spend, leveraging advanced analytics methods and building upon a deep understanding of customers behaviors, interests and preferences
- Partnering closely with our Marketing Leads, you will guide Marketing investment decisions and drive Business impact through (among other things):
- Developing a holistic view of Marketing channels efficiency, based on an optimal sales attribution logic, robust experimentations / incrementality testing and CLV predictions
- Optimizing our SEM bidding to fuel customer acquisition or maximize ROI (for example, through identifying valuable new bidding signals and better understanding the interactions with inventory, pricing and product)
- Creating custom audiences to improve the relevance & effectiveness of our Marketing touchpoints and enhance customer engagement (in CRM, SEM, Social Media)
- Continuing to drive a customer centric mindset within the organization, through sharing insights with our leadership team into customers behaviors and experiences
- As a member of the SeatGeek’s Analytics team, you will be able to collaborate with and learn from a group of high-performing analysts, data scientists and engineers!
- Own our business relationship with stakeholders on the Marketing team, understanding their objectives and aligning our scope of work to achieve those goals
- Develop our understanding of customers through the synthesis and interpretation of existing and novel data sources and contribute to building our Customer feature store (including model predictions and segments)
- Monitor key performance drivers and communicate the root causes of changes in channels efficiency
- Advance our channel attribution methodologies
- Assist with designing a robust experimentation plan, including incrementality tests (leveraging geo-based experimental design where required) and communicate actionable learnings and recommendations to marketing teams
- Conduct exploratory analysis to identify pockets of under-performance and optimisation levers for our SEM bidding strategy
- Work closely with data engineers to build lasting data modeling solutions, including automating analyses and authoring pipelines via SQL-based ETL frameworks
- Our stack:
- Scheduling/Orchestration: Airflow
- ETL: Fivetran, Python and dbt
- Data Warehouse: Redshift
- Event Stream: mParticle
- Experimentation: Optimizely
- Dashboarding: Looker & Hex
- Code versioning: Gitlab
- Required languages: SQL and Python
Our take
For many fans, buying tickets online can be a time-consuming and frustrating process. SeatGeek is setting out to ease this problem by powering an open entertainment industry that provides fans with greater access to experiences, while enabling teams, venues, and shows to have seamless access to their audiences.
SeatGeek launched with a laser-sharp focus on creating a customer-oriented ticketing marketplace for sports and live events. Its commitment to optimizing fan experience has helped distinguish the company from rivals, such as Ticketmaster and Live Nation, with its expanding suite of simple features that have made it the highest-rated and most trusted ticketer.
SeatGeek has secured integration partnerships with Facebook, Spotify and Snapchat, and has an impressive client list that includes the Dallas Cowboys, Manchester City FC, and the Brooklyn Nets. It continues to onboard enterprise clients, expand its international presence and release new products such as "Next Fan Up", positioning it well for future success.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Aug 2022
$238m
SERIES E
Apr 2017
$74.5m
SERIES D
Total funding: $415.7m
Company benefits
- Health Insurance Coverage
- Ample Paid Time Off
- 401k Matching Program
- Parental Leave - 16 weeks of leave in a 12-month period
- Health and wellness subscriptions to services like One Medical, Ginger.io and Headspace
- Regular virtual team hangs & happy hours + Company-Wide Hackathons 3-4 times per Year
- SeatGeek Monthly Ticket-Purchase Stipend
- Flexible work environment - Work as many days a week in the office as you'd like, or 100% remotely
- WFH Office Setup Stipend
Company HQ
Flatiron District, New York, NY
Leadership
Jack Groetzinger
(Co-Founder & CEO)Worked as a consultant for Bain. Founded and sold another startup, Scribnia, before founding SeatGeek.
Russell D'Souza
(Co-Founder)Worked as an analyst for Monitor. Founded and sold another startup, Scribnia, before founding SeatGeek.
Eric Waller
(Co-Founder)Worked as a Web Developer at Tickerhound. Co-founded and was a Web Developer at Niqos.
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