Product Marketing Director, Canoe
$160-190k
Salary applicable to NYC and may vary for other locations
Guiding the investment industry forward with smarter alts management
Open for applications
Guiding the investment industry forward with smarter alts management
101-200 employees
Open for applications
$160-190k
Salary applicable to NYC and may vary for other locations
101-200 employees
Company mission
To unlock efficiencies in alternative investment processes by introducing purpose-built automation into the workflows of institutional investors, asset services, capital allocators, and wealth managers.,
Role
Who you are
- Bachelor's degree in marketing, business, or a related field; MBA preferred
- 8+ years of experience in product marketing, preferably in the alternative investments, financial technology or software-as-a-service (SaaS) industry
- Proven track record of developing and executing successful product marketing strategies that drive customer acquisition, engagement, and retention
- Strong analytical skills and data-driven mindset, with the ability to leverage data and insights to inform decision-making and measure performance
- Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear, compelling manner
- Strategic thinker with a keen understanding of market dynamics, customer needs, and competitive landscape
What the job involves
- As the Product Marketing Director at Canoe Intelligence, you'll play a pivotal role in driving the success of our new product launches and approach to client engagement
- Working closely with our product management and commercial teams, you'll lead the Product Marketing function at Canoe, managing the team and developing and executing strategic marketing initiatives that drive awareness, engagement, and adoption of our platform, products and services
- With your deep understanding of alternative investors and the competitive landscape, you'll craft compelling messaging and positioning that resonates with both wealth management and institutional investor clientbase, driving demand and accelerating Canoe’s growth trajectory
- Strategic Planning: Develop and execute product marketing strategies aligned with Canoe's overall business objectives to drive awareness, adoption and retention
- Market Analysis: Conduct thorough market research and analysis to identify market trends, competitive landscape, and customer needs, providing valuable insights to inform product development and marketing strategies
- Go-to-Market Strategy: Lead the development of go-to-market plans for new product launches, including product positioning, messaging, pricing strategy, and sales enablement materials
- Cross-Functional Collaboration: Collaborate closely with product management, sales, customer success, and other internal teams to ensure alignment and execution of product marketing initiatives, identify key value propositions, and develop messaging and positioning that differentiates our products in the marketplace
- Content Development: Drive the creation of compelling marketing collateral, including presentations, whitepapers, case studies, and website content, to effectively communicate the value proposition of Canoe's products, services, and solutions
- Sales Enablement: Collaborate with Revenue and Marketing Operations to provide commercial teams with the necessary tools, and resources to effectively communicate the value proposition of Canoe's products to prospects and customers
- Market Awareness: Increase market awareness and thought leadership for Canoe's innovative solutions through participation in industry events, webinars, and other marketing channels
- Performance Measurement: Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives, regularly tracking and analyzing results to optimize strategies and tactics for maximum impact
Our take
The internet presents itself as a seemingly infinite source of crucial information, particularly when it comes to financial information to inform smart investment. However, the sheer amount of data available makes it incredibly difficult to mine, aggregate and analyze in a way that is fast and efficient enough to be useful.
Canoe leverages AI technology to automate the analysis of investment data, including document collection, data extraction, categorization and validation. The technology is provided in the form of cloud-based tools, API packages and integrated portals, ultimately aiming to present a unified system in which investors can tackle the inefficiencies of manual investment data analysis.
It's undeniable that other automated data analysis services are available, but the unified nature of Canoe makes it stand out as a solution with a lot of potential. Off of 2024's Series C funding, the company is further optimizing and developing its product offerings and has recently launched an AI tech incubator, signalling clear ambition to lead as the next wave of data-driven innovation starts to take shape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
48% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2024
$36m
SERIES C
Feb 2023
$25m
SERIES B
Total funding: $61m
Company benefits
- Flexible PTO: Recharge with flexible PTO and paid holidays!
- In-Person Events: We host regular happy hours and company outings in NYC, London, and Jacksonville. Going to be remote? We also bring our teams together from around the world as we're able.
- Hybrid and Remote Work: Most roles at Canoe offer either a Hybrid or a Fully Remote schedule. Find the flexibility you are looking for here.
- Remote Office Stipend: Need to level up your personal workspace? We offer $750 for any office equipment you purchase (monitors, desk, chair, etc.).
- Professional Development: Continue to learn and grow, utilizing $1,000 in education reimbursement available annually to each employee. We also offer a robust Learning Management platform and host regular Lunch & Learns.
- Parental Leave: We provide paid parental leave to all new parents following 6 months of employment.
- Wellness/WiFi: We reimburse employees up to $100 per month to help cover gym memberships and internet.
- Health Insurance: From medical dental, and vision to FSAs, HSAs, and more - we've got you covered
Company HQ
Canal Street, New York, NY
Leadership
Jason Eiswerth
(CEO)Extensive experience in financial services and business development. Held various Board positions and served as Managing Director at firms such as Nima Capital.
Salary benchmarks
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