CRM Executive , Vintage Cash Cow

£33-40k

Hubspot

Junior and Mid level

Leeds

Office located in Morley, Leeds

Marketplace for the circular economy

Open for applications

Marketplace for the circular economy

101-200 employees

B2CRetailMarketplaceConsumer GoodseCommerce

Open for applications

£33-40k

Hubspot

Junior and Mid level

Leeds

Office located in Morley, Leeds

101-200 employees

B2CRetailMarketplaceConsumer GoodseCommerce

Company mission

To make it easy and rewarding for people to declutter responsibly!

Job

Company

Role

Who you are

This role is ideal for someone who enjoys building, testing, and improving CRM journeys and wants to develop deep expertise in lifecycle marketing within a global environment
2+ years’ experience in a marketing, CRM, or lifecycle role
Hands-on experience with marketing automation platforms (HubSpot or similar preferred)
Good understanding of customer segmentation, motivations, and behaviour
Comfortable working with data, performance metrics, and testing frameworks
Strong attention to detail and clear communicator
Strong QA mindset - able to spot errors, inconsistencies, and risks
Testing, learning, and optimisation mindset
Organised, process-driven, and reliable under deadlines
Strong collaboration skills and willingness to learn technical concepts
Interest in automation, lifecycle marketing, and scalable operations
Digitally savvy, including use of AI and modern CRM tools

What the job involves

As we scale internationally, CRM is becoming one of the most critical parts of our customer experience, powering every interaction from sign-up, to box received, to repeat business
Our CRM team plays a pivotal role in building meaningful customer relationships and unlocking lifetime value. To scale globally, we need world-class CRM infrastructure, automation, data quality, and reliability. This role is central to building that foundation
As our CRM Executive, you’ll play a key role in executing CRM activity across all markets and delivering a 5-star customer journey for Vintage Cash Cow
Working closely with the Head of CRM & Customer Lifecycle and the wider CRM team, you’ll help plan, build, and execute high-quality CRM journeys that make it easy for customers to sell their valuables and come back again
You’ll support the day-to-day delivery of CRM journeys, campaigns, and lifecycle initiatives, ensuring speed, quality, and consistency
This is a hands-on execution role, focused on operational excellence; building, testing, QA’ing, and deploying CRM communications across email, SMS, WhatsApp, and direct mail
You’ll bring attention to detail, curiosity, and a data-driven mindset to everything you do, helping ensure our global CRM activity is timely, accurate, and consistently high quality
You’ll turn insight into action, supporting major lifecycle initiatives, testing new ideas, and helping scale CRM delivery as we grow across markets
Support CRM execution across markets: Assist with the build, setup, and deployment of CRM journeys across email, SMS, WhatsApp, and other mediums
QA & testing excellence: Ensure all CRM activity is accurately tested, reviewed, and signed off before launch
Global templates & consistency: Help build and maintain reusable templates, components, and best practices to support global scalability
Operational support: Support segmentation, audience builds, content loading, and campaign scheduling
Reporting support: Assist with CRM reporting and insight generation to track performance and identify improvement opportunities
Execution excellence: Deliver high-quality CRM builds that meet global standards for accuracy, timing, and customer experience
Speed & scalability: Support faster rollout of CRM journeys across markets through repeatable processes and templates
Quality assurance: Apply structured QA processes to reduce risk and ensure reliability across CRM communications
Operational improvement: Identify areas where manual processes can be improved or streamlined and feed ideas into the automation roadmap
Cross-functional collaboration: Work closely with CRM, and brand and creative teams to ensure smooth execution and alignment
Support the successful execution of global CRM strategy across all markets
Improve speed, accuracy, and consistency of CRM journey delivery
Reduce operational risk through strong QA and testing practices
Enable CRM scalability through reusable templates and processes
Contribute to improved lifecycle performance (activation, box received, LTV)
Build and deploy CRM journeys and campaigns across markets
Support segmentation, targeting, and message setup
Manage content loading, scheduling, and campaign execution
Ensure seamless localisation, compliance, and tone standards are met
Maintain global templates and reusable components
Perform thorough QA on all CRM campaigns and journeys
Test triggers, logic, data, and message delivery
Flag issues early and support fixes prior to launch
Run and document A/B tests and experiments
Monitor performance and flag improvement opportunities
Work with the CRM Technical Manager on automation tasks, integration prep, and technical QA
Support rollout of new automations and frameworks
Help document workflows and operational processes
Support reporting on CRM performance and lifecycle KPIs
Assist with data validation and insight generation
Document, maintain, and regularly update all customer communications to ensure accuracy and consistency across CRM channels
Ensure all changes to customer communications are clearly communicated and accessible to the wider business
Maintain a comprehensive change log of all updates to customer communications, including version control and change rationale
Support cross-functional teams by providing up-to-date CRM documentation and ensuring best practices are followed

Application process

Stage 1: Applied
Stage 2: Review
Stage 3: Initial Screening
Stage 4: SME Interview

Our take

In a culture of waste, more and more people are looking to declutter responsibly, and websites such as Vintage Cash Cow are paving the way for the circular economy. Helping customers turn their unwanted items into cash, Vintage Cash Cow utilises hundreds of in-house experts to value vintage, antique and second-hand goods that might otherwise end up on the scrap heap.

Incentivising its customers with free postal service, Vintage Cash Cow offers a hassle-free pick up and delivery and uses vintage valuers to appraise and give you an offer on your items. With a 24-hour turnaround between send-off and payment, the company has nailed the formula through cultivating a trading network of auction houses, museums, institutions and independent collectors. UK-focused at present, Vintage Cash Cow continues to scale its operations, and has landed publicity through leading newspaper recommendations.