Senior Global Retail Marketing Manager, Razer
$110.2-183.6k
Gaming hardware and payment services
Open for applications
Gaming hardware and payment services
1001+ employees
Open for applications
$110.2-183.6k
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred
- 6-10+ years of experience in retail marketing, program management, or community engagement, preferably within the gaming or tech industry
- Proven ability to design and execute retail marketing campaigns that drive engagement, brand consistency, and community activation across global and regional markets
- Strong understanding of gaming culture and trends, with a passion for connecting with and inspiring gaming and tech communities
- Skilled in storytelling and concept development to bring retail moments to life
- Experience with loyalty programs, promotions, and experiential marketing
- Excellent communication and collaboration skills to brief and align cross-functional teams
- Organized, creative, and strategic; thrives in a fast-paced, cross-functional environment
- Willing to travel internationally to support regional teams and programs
What the job involves
- We’re looking for a Global Retail Marketing Manager to turn our stores into dynamic community hubs for gamers
- You’ll lead the strategy and planning of immersive in-store marketing programs—product launches, events, workshops, and demos—that elevate Razer’s brand worldwide
- The ideal candidate blends creativity and strategy, with experience driving in-store experiences, influencer partnerships, and online-to-offline retail integration
- You’ll craft global campaigns tailored to regional gaming cultures, boosting foot traffic and brand engagement in every store
- Strategic Planning & Leadership
- Develop and lead the overall marketing strategy for RazerStore, aligning with global and regional business goals
- Define and execute demand generation plans that drive traffic, engagement, and conversion across all store locations
- Collaborate with senior leadership to align marketing initiatives with product launches, local events, and brand positioning
- Retail & In-Store Marketing
- Oversee the execution of in-store creative campaigns and promotional activities
- Partner with the digital D2C team to deliver a cohesive omni-channel customer journey
- Plan and implement initiatives to attract target audiences and increase in-store footfall
- Campaign Management & Analytics
- Lead the planning, execution, and optimization of promotional campaigns in sync with product launches and regional events
- Analyze campaign performance, retail metrics, and customer behavior to inform future strategies
- Provide regular reporting on campaign effectiveness and customer engagement across platforms
- Customer & Community Engagement
- Manage and segment the customer database to enable personalized marketing and loyalty initiatives
- Drive social content strategy for RazerStore, including the development of a dedicated social calendar with community input
- Collaborate with global marketing, esports, and strategic partners to support retail and gaming events
- Cross-Functional Collaboration
- Work closely with the sales team to align marketing efforts with business objectives and optimize campaign impact
- Serve as the key liaison between retail operations, creative, and digital teams to ensure consistent brand messaging
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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