Lifecycle Marketing Operations Manager, LegalZoom
$84-135k
More information about location
Online legal advice platform
Be an early applicant
Online legal advice platform
1001+ employees
Be an early applicant
$84-135k
More information about location
1001+ employees
Company mission
To make legal help should be a fundamental right, easy to understand, afford, and access.
Role
Who you are
- You will thrive in this role if you are passionate about marketing operations and are eager to drive results. Attention to detail and hybrid marketing/technical skills are instrumental to this role
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience in email development, ESP/CRM management, and/or lifecycle and retention marketing
- Proven to be proactive and detail-oriented; you have a spirit of inquiry and curiosity
- History of executing detailed digital requirements with strong deadline orientation
- Hands-on experience with marketing automation/ESP & CRM platforms (Salesforce Marketing Cloud, Iterable, Braze, HubSpot, etc.)
- Strong knowledge of HTML/CSS fundamentals and SQL and/or other database technologies
- Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics
- Experience with Excel, Google Analytics, ThoughtSpot, Tableau, and/or other analytics platforms
- Strong experience with dynamic coding languages (AMPScript, Liquid), A/B or multivariate testing, QA/UAT, and data file management
- Project management skills with the ability to manage multiple campaigns and initiatives simultaneously with minimal oversight
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization
What the job involves
- We are looking for a Lifecycle Marketing Operations Manager, a dynamic team player in our Lifecycle Marketing Operations org. Your primary responsibility will be to bring to life marketing strategies that build personalized relationships with prospects and customers through all stages of their journey
- You will manage day-to-day operations for email, SMS, and in-app or logged in campaigns—including translating project requirements, making operational recommendations based on email best practices, utilizing SQL/Segment to pull accurate audience segments, and developing journeys
- A day in the life will involve opening your daily audit reports to keep your programming running at an optimal state and then reviewing other performance dashboards to identify areas where we can drive improvements. Utilizing a project management system (ClickUp) to prioritize and ensure on-time delivery of requests, you will lead your own workstreams and partner with your teammates on others
- You will engage regularly with stakeholders across Lifecycle Marketing, Product Marketing, Engineering, and Data Science to enable programming
- Lead end-to-end implementation of emails, automations, and journeys powered by complex SQL queries and Segment audience builder. You will also be the first line of communication for ad hoc requests and troubleshooting related to Lifecycle Marketing communications
- Develop and implement email, SMS, in-app, and other surface marketing campaigns that align with business goals, customer journey, and lifecycle stages
- Own email/SMS development from start to finish, driving excellence in email coding, QA practices, audience segmentation, and campaign monitoring
- Partner with key stakeholders to translate requirements from creative briefs, and accurately develop an execution plan for campaign deployment
- Work with a cross-functional group including content, design, brand, legal, engineering, and data teams to produce highly engaging and personalized campaigns
- Identify opportunities and work with business intelligence team to enhance marketing data feeds
- Troubleshoot and resolve technical issues related to email delivery, rendering, and tracking
- Monitor key email metrics (deliverability, CTR, conversions) and implement improvements
- Improve the team’s email program with research on latest email innovations, best practices, data privacy, and applicable regulations
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer, with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
However, it has found space to grow its operations nonetheless, partially due to the rise in interest in digital solutions. An IPO in 2021 also enabled LegalZoom's growth, though in 2024 a class action is underway to investigate the company's significantly lowered share prices.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Private healthcare
- Pension
- Eye care
- Discount legal fees
- Season ticket loan
- Cycle to work
- Fundraising match
- Life assurance
- Chill-out area
- Massages
- Office yoga
- Social events
Company HQ
Downtown, Glendale, CA
Leadership
Robert Shapiro
(Co-founder)Co-founder of ShoeDazzle.com and Chairman of the Brent Shapiro Foundation for Alcohol and Drug Awareness.
Brian Lee
(Co-founder)Co-founder of ShoeDazzle.com and The Honest Company. Previously Attorney at Skadden Arps. J.D of Law at UCLA School of Law.
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