Demand Generation Campaign Manager, Relex
Supply chain & retail planning platform
Be an early applicant
Supply chain & retail planning platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To increase adaptability and efficiency in the consumer goods value chain
Role
Who you are
- This is a full-time position for someone with experience in B2B SaaS campaign marketing and demand generation
- 5+ years of experience in B2B SaaS marketing
- Experience with B2B demand generation campaign planning and execution
- Experience working closely with sales, business development, and product marketing teams in a fast-paced and high-growth environment
- Ability to craft campaign messaging based on product or sales materials
- Outstanding skills in project management, prioritization, and process improvement capabilities, with effective time-management and multi-tasking skills
- Attention to detail and an independent working style
- Fluent written and spoken English communication skills
Desirable
- Understanding of supply chain management in retail / consumer goods
- Experience of working with an international team
- Experience in marketing tools like HubSpot and 6sense
What the job involves
- We are looking for a Campaign Manager to develop and drive global marketing programs and campaigns
- You will join our Global Campaigns team and take responsibility for driving campaigns closely aligned with our go-to-market priorities within the retail industry
- Your collaborative efforts with product marketing, subject-matter experts, brand and content and other stakeholders will play a pivotal role in generating awareness, engagement and pipeline
- Collaborating with product marketing and subject-matter experts to develop compelling global campaigns aligned with pipeline objectives and go-to-market priorities
- Creating campaigns, assets and activities (e.g. webinars) to engage with the right personas within our target accounts to drive engagement and pipeline from strategically important industry segments
- Steering collaboration and alignment with cross-functional teams, including sales, business development, product marketing, regional marketing, PR, and content creation
- Ensuring campaign messaging, activities and assets consistently reflect RELEX’s voice, brand identity, and guidelines
- Partnering with Sales and the Business Development teams to enable impactful outreach and effective follow-up on qualified leads
- Coordinating with marketing operations to optimize automation workflows, including email sequences, landing pages, and lead nurturing, to align with campaign goals and the customer journey
- Working closely with digital channel experts to activate paid advertising campaigns to engage the audience
- Monitoring and reporting on campaign reach, engagement and conversions in funnel, optimizing to maximize results
Our take
Relex offers a software platform deployed by retailers to help decide which products to buy and when. By leveraging AI-driven demand forecasts, and by automating retail supply chains, grocers are empowered to meet consumer demand whilst reducing food waste.
Retail food waste accounts for a good chunk of the millions of tonnes of food wasted each year, contributing a significant amount to global greenhouse gas emissions. With Relex, retailers can greatly reduce their own impact to this problem - which is becoming increasingly attractive in the wake of accelerating environmental concerns.
Boasting a valuation in the billions, and serving renowned clientele such as Lidl, Marks & Spencers and WHSmith, it is clear that Relex has found its place in the market. The company has been investing in refining its product so it can better meet retailers’ changing supply chain needs, including with the addition of AI tool Relex-GPT which makes client operations even more efficient.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$563.9m
GROWTH EQUITY VC
Feb 2019
$200m
GROWTH EQUITY VC
Total funding: $798.1m
Company benefits
- Hybrid, office and fully remote options (hybrid and office as standard)
- Health Insurance, Occupational Health Services and Employee Assistance Programme
- Modern offices with free snacks, drinks and a warm welcome for dogs
- Two paid charity days every year for volunteering
- An annual bonus
- Two paid team days every year
Company HQ
Pasila, Helsinki, Uusimaa
Leadership
Johanna Småros
(Co-Founder & Chief Sustainability Officer)Formerly worked as both Director and CMO for the company. Before this, spent nearly 7 years at Helsinki University of Technology as a Researcher.
Michael Falck
(Co-Founder)Formerly acted as President of the North America branch of Relex. Has experience in Research at both Helsinki University of Technology and Eindhoven University of Technology.
Mikko Kärkkäinen
(Co-Founder & CEO)Previously acted as Project Manager for Helsinki University of Technology and as a Supply Chain Consultant for Sedecon Consulting.
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