Senior Paid Media Specialist, dbt Labs

EMEA

£54-66k

Senior and Expert level
Remote in Ireland, UK
dbt Labs

Data transformation tools

Open for applications

dbt Labs

Data transformation tools

201-500 employees

B2BInternal toolsSaaSData Integration

Open for applications

£54-66k

Senior and Expert level
Remote in Ireland, UK

201-500 employees

B2BInternal toolsSaaSData Integration

Company mission

To empower data practitioners to create and disseminate organizational knowledge.

Role

Who you are

  • 5+ years of experience in paid media, including 4+ years of experience in paid search, ideally in B2B SaaS
  • Proven success in planning and executing paid media campaigns that drive leads, conversions, and revenue
  • Ability to think strategically while executing tactical, hands-on campaigns
  • Strong project management skills with the ability to handle multiple priorities in a fast-paced environment
  • Excellent communication skills and a knack for cross-team collaboration
  • Knowledge of the sales funnel and effective marketing-sales alignment
  • A mix of creativity and analytics with a focus on continuous improvement

Desirable

  • Expertise in EMEA-specific marketing strategies, understanding regional nuances and market dynamics. Expertise in APAC-specific marketing strategies is also a plus
  • Experience managing large budgets in Google Search Ads
  • Familiarity with Account Based Marketing (ABM) strategies
  • Experience marketing to data personas, developer communities, Analytics Engineers, or in open source ecosystems
  • A background in fast-paced, rapid-growth startups with proven adaptability and resourcefulness

What the job involves

  • Dbt Labs is seeking a Senior Paid Media Specialist, EMEA to join our Revenue Marketing Team and drive growth in the region
  • This role will focus on executing and optimizing paid media campaigns to generate leads, accelerate pipeline, and fuel customer acquisition across EMEA
  • As a key member of the team, you’ll craft targeted campaigns tailored to the unique dynamics of the EMEA market, collaborating closely with EMEA marketers and sales teams to ensure alignment with regional business priorities
  • Your expertise in paid media will play a central role in scaling our presence and driving measurable results in this high-growth region
  • Lead paid media for EMEA by managing paid search, paid social, and content syndication campaigns to drive leads and pipeline growth. Collaborate with the global Paid Media Manager to align strategies and optimize regional performance
  • Oversee EMEA paid media budget, ensuring efficient allocation of resources for maximum ROI. Monitor expenses and performance to keep marketing spend aligned with regional goals
  • Track, analyze, and report on campaign performance, providing actionable insights to stakeholders. Use data-driven recommendations to adjust strategies and ensure objectives are met across the region
  • Continuously optimize campaigns using A/B testing, audience segmentation, and performance analysis, with a focus on improving conversion rates, engagement, and ROI. Leverage insights to implement best practices that maximize campaign results
  • Optimize Google paid search campaigns by conducting keyword research, competitive analysis, and landing page tests tailored to the region
  • Partner with sales and regional teams to identify high-value target audiences, refine buyer personas, and design campaigns that deliver qualified leads into the sales pipeline

Application process

  • What to expect in the hiring process (all video interviews unless accommodations are needed):
  • Interview with Talent Acquisition Partner
  • Interview with Hiring Manager
  • Project
  • Team Interviews

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Insights

Top investors

14% employee growth in 12 months

Company

Company benefits

  • Equity Stake
  • Unlimited vacation
  • 401k w/3% guaranteed contribution
  • Excellent healthcare
  • Paid parental leave
  • Home office stipend

Funding (last 2 of 4 rounds)

Feb 2022

$222m

SERIES D

Jun 2021

$150m

SERIES C

Total funding: $414.4m

Our take

In 2018, dbt Labs founder Tristan Handy was running an analytics company and created a data build tool (or ‘dbt’) to help transform data for analysis. Fast forward one year and dbt Labs was born, offering its tools to help companies everywhere transform their data workflows.

Raw data comes in myriad forms and dbt Labs’ software allows data specialists to manage the data transformation layer making its use for analysis much easier. It offers consulting services on top of the software, and has ridden a wave of companies embracing digital transformation more as their services and workplaces become more online.

Seen as the defacto standard for modern analytics engineering by many, it reached unicorn status within 2 years of launch and is focusing future efforts on expanding reach more markets outside of the US. Its recent acquisition of Transform, an analytics engineering company, will aid in further developing its product's data transformation capabilities.

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Steph

Company Specialist at Welcome to the Jungle