Senior Product Marketing Manager, Workday
Platform GTM
$127-225.5k
Salary dependent on location
Enterprise AI platform for managing HR, finance & IT
Be an early applicant
Enterprise AI platform for managing HR, finance & IT
1001+ employees
Be an early applicant
$127-225.5k
Salary dependent on location
1001+ employees
Company mission
To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.
Role
Who you are
- 4–8 years in product marketing or a closely adjacent GTM function
- You don't need deep platform experience on day one but you need to be the kind of person who closes that gap fast and doesn't need to be coached to do it
- Experience in enterprise SaaS, developer tools, or data products gives you a head start
- You are high agency by nature. You spot what needs doing and go after it without waiting to be assigned the work, handed a complete brief, or told the process. Ownership is innate within you, you make things happen and always follow through
- You hold multiple contexts without losing precision. You can shift from a launch asset to a demand gen program to a field enablement update in the same week and continuously raise the bar for the team
- You are operationally strong and self-directing. You track your own deliverables, manage review cycles without being chased, and surface blockers before they become problems
- You are genuinely curious about platform and developer tools and comfortable operating without a complete map. You close knowledge gaps before they show up in your work and make reasonable calls in ambiguity rather than waiting for perfect information
What the job involves
- Support messaging and positioning across the Workday Build platform portfolio — maintaining narrative consistency across launches, field assets, and demand gen programs
- Bring a point of view to messaging decisions and craft a compelling narrative that resonates with our buyers
- Lead the full launch motion and bring new capabilities to market in support of sales-led GTM motions — setting the strategy, managing the cross-functional plan, and owning outcomes end-to-end
- Own the conceptualization and execution of demand gen content to support active campaign and field programs for Workday Build and Extend — in collaboration with campaign and regional marketing teams
- Identify content gaps and bring a clear point of view on what moves buyers in this highly competitive and ever evolving platform space
- Drive field enablement and activate specialized sellers with the materials they need to confidently position the platform across net new and customer base conversations — including talk tracks, pitch materials, objection handling guides, FAQs, pricing and packaging guides, and demos
- Build enablement materials in close collaboration with the Technical PMK team
- Partner closely with product, technical PMK, developer relations, and GTM teams and operate in close coordination with campaign and field marketing to ensure platform programs reach the right audiences with the right message at the right moment
- As Product Marketing Manager on the Platform GTM & Portfolio Strategy team, you ensure that oCIO buyers, enterprise IT decision-makers, net new prospects, and existing customers all encounter the same credible, compelling platform story — whether that's in a field conversation, a demand gen asset, or a launch moment
- You establish the messaging, build the assets, run the programs, and make sure the story lands in the field as clearly as it does on a slide
- You will partner closely with product, technical PMK, developer relations, and GTM teams and operate in close coordination with campaign and field marketing to ensure platform programs reach the right audiences with the right message at the right moment
- This is a high-impact, highly visible role designed for a product marketer who combines commercial instinct with the operational discipline to execute across a fast-moving, high-stakes platform portfolio
Application process
- End Date: November 9, 2026
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
The company has also grown through acquisitions and partnerships to broaden its capabilities. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.
Through a combination of strategic acquisitions and in-house development, Workday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(Co-Founder & CEO)Annel began their career at Morgan Stanley as a Corporate Finance Analyst. They then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 94 more jobs at Workday