Senior Marketing Analytics Manager, Circle

• 10+ years of experience in marketing analytics, business intelligence, or revenue operations
• Deep expertise in marketing attribution, campaign performance measurement, and funnel analytics
• Strong SQL skills with the ability to independently query, manipulate, and analyze large datasets
• Ability to translate complex data into strategic recommendations for non-technical stakeholders
• Strong proficiency in data and BI tools such as Snowflake, Superset, Bigquery, and Tableau or Looker
• Experience with marketing tools including Google Analytics, Hubspot, and Webflow

Desirable

• As the Senior Marketing Analytics Manager, you will lead the evolution of Circle’s marketing analytics function from manual reporting to scalable, self-serve, AI-powered insights – delivering trusted, actionable insights that drive decision-making across the organization
• In this hands-on, individual contributor role, you will leverage AI and predictive models to surface forward-looking insights and learning loops, while ensuring clean, enriched data to support accurate reporting and segmentation
• In this role, you’ll work cross-functionally with channel leads, Revenue Analytics, and Data Science to ensure alignment on KPIs and consistent data usage
• You’ll play a critical role in shaping how marketing performance is understood and acted on at Circle — driving a culture of data fluency, accountability, and continuous improvement
• Establish clear links between marketing activity, team OKRs, and business outcomes, ensuring reporting frameworks support accountability and decision-making
• Partner closely with channel, project, and campaign owners to define success metrics,align performance measurement with strategic goals, and build out automated reporting
• Lead the development and scaling of self-serve dashboards and AI-powered analytics, including predictive models and prompt-generated reporting
• Translate marketing goals into actionable data strategies that align with revenue and customer outcomes
• Collaborate with Revenue Analytics, Data Science, and our centralized AI team to ensure consistency and accuracy across reporting systems
• Proactively drive improvements in marketing attribution models to better assess influence on pipeline and revenue
• Drive improvements in measuring marketing effectiveness at the brand awareness level, including sentiment, search trends, and competitive insights
• Maintain high standards of data hygiene and leverage enrichment tools to create complete profiles of target accounts and inbound leads
• Mentor analytics specialists and collaborators, fostering a culture of experimentation and continuous improvement